Hande Gunes

Planning, development, reporting, and optimization of global lifecycle, retention and transactional emails to improve the customer experience, Planning, developing & executing cross-channel CRM campaigns leveraging mobile push & in-app messaging Planning set-up and quality assurance of newsletters, Developing and executing cross-channel, end-to-end CRM campaigns to acquire and retain new customers Working with Analytics, Creative, Business Development teams to maximize business growth.

Managing the mobile app for the agencies, Managing the project of setting up the direct channel, Managing the all digital communication channels (including email, SMS, push notification).

Setting up the digital strategy of Direct Sales Channel, Managing Lead Generation and Lead Nurturing projects, Managing the lead generation process in all mediums, PPC, CPM, Affiliate, SEO, Display Ads and Social Media, Monitor and maintain the digital marketing campaigns and provide a progress report with KPIs, Analyzing the large datasets in order to gain insights and draw conclusions, Coordinating CRM and Sales teams.

Setting up the strategy and all the email marketing and marketing automation activities based on the strategy, Execution of all the email marketing activities, Managing the customer lifecycle communication including email, SMS and calls, Creating email marketing campaigns which related directly sales, Managing and execute data enrichment projects.

Defining and executing marketing strategies, Leading internal team to implement the marketing projects, Managing the relationships with ACM's key account clients, Identifying up-sell/cross-sell opportunities and integrate into marketing plans, Formulating, planning, and executing digital marketing campaigns, End to end event management; conferences, meetups - definition, planning, execution, reporting, Identifying and establishing new business/partnership opportunities.

Assisting managing partner who is responsible for marketing and branding, Developing, writing and presenting proposals, project plans and cost estimates to current and potential clients, Developing and implementing digital marketing projects such as SEM, SEO, email marketing.