Hanno Kraatz

In this role I am leading a regionalized Sales Team with presence in China, India, Singapore, Japan and Australia to grow and protect the Boeing Digital Solutions Portfolio.

In this role, I had the pleasure of leading a global team of Sales Directors based in Germany, Ireland, the US and China. We are acting as the Specialized Sales Team for Boeings' Digital Solutions selling primarily into the Commercial Airline Markets. Assigned Portfolio: • Leasing Solutions; i.e. Asset and Record Management • Technical Solutions; i.e. Aircraft Health Management, Configuration Management • Aviation Business Solutions; i.e. Operations and Maintenance Consultancy

In this role I am currently leading a team of six Sales Directors based in Germany, South Africa, Dubai and the UK protecting and growing the Business Aviation and General Aviation business. In 2019, we were jointly able to generate a double-digit growth out of a single-digit growing market.

In this role I led a team of eleven Sales Directors and Strategic Key Account Managers based in Germany, Dubai, Moscow and the UK. My team members jointly owned our top strategic Business Aviation and Commercial Aviation accounts throughout the Middle East, Africa, Central Asia and Russia with the task to protect and significantly grow the business in the assigned region.

In 2012, I started my career at Boeing / Jeppesen GmbH as MANAGER ACCOUNT MANAGEMENT EMEA BUSINESS AVIATION. In this role I led a team of eight Account and Key Account Managers managing Business Aviation Accounts throughout EMEA.

In 2009 I was appointed HEAD OF CONSULTING and relocated to the AC&S headquarters at the Lake of Constance in South Germany. In this function I headed the Consulting Department with all related tasks such as Business Development, Business Planning, Staffing, Budgeting, Strategic Development and Planning. I furthermore was tasked with leading the effort to define requirements, issue a tender, select and implement a CRM solution – CAS genesisWorld.

In 2007 I was promoted to MANAGER BUSINESS DEVELOPMENT. In addition to selling and promoting the AC&S Engineering Services I was tasked to promote the entire AC&S portfolio including also Consultancy Services and Training.

I started my career at AC&S as KEY ACCOUNT MANAGER for Engineering Services in the field of Avionics. My Key Accounts have been EADS / Airbus companies based in Northern Germany.

Strategic Management