Haoxin Jiang

Project Based brand strategist and Corporate Strategist

- Shape the groundwork of defining the strategic direction of the Zalando consumer brand, in line with the company and business objectives - Initiate, coordinate and steer strategic projects including budget allocation to support branding initiatives with specific focus on digital and social - Safeguard the consistency of brand strategy and brand communication, when translated into marketing activities together with customer insights and market needs

• Develop and further develop the master and differentiated brands form TUI Group. • Screening and identification of opportunity areas along the tourism value chain based on trend research, customer and competitor analysis. • Assistant and support emerging market projects: Branding, marketing strategy and activities. (Brand launch TUI China, brand re-launch TUI India, etc.) • Support of international workshop and development of synergies in branding strategy in the TUI Group.

- Introduction to the importance of international marketing for Nivea Visage as a globe brand. - Explaining the important from the revenue of the subsidiaries to generation of product and sales analysis. - Become acquainted with the worldwide communications with product managers on topics concerning the NIVEA Visage brand in collaboration with the various function department of the Beiersdorf AG (e.g. Packaging Management, R&D, Materials Management, Controlling).

‐ Assist the preparation for big events and meetings with regard to contents and organization assignments. ‐ Elaborate concept and strategy presentations as well as benchmark analyses based on the Internet. ‐ Assist day‐to‐day business and execute Ad‐hoc request. ‐ Research especially for the Chinese market and differentiated hotel concepts.

Marketing, Decision Making, Operations Research, HR

Interpretation and Translation