Heather Roth

In my native language of English, I bring extensive experience in copywriting and marketing communications management including: • Content writing, editing and publishing press releases to promote new product, company events, new hires, partnerships, and successful customer orders and installations • Blogs, internal and external e-newsletters, presentations, brochures, and company social media sites • Managing website content • Media relations, advertising, tradeshow co-ordination

• Write content for company press releases, newsletters, datasheets, presentations, brochures and company social media sites (Twitter and Facebook) • Responsible for English and German website content, layout recommendation, and updating content with latest company and product information • Manage e-mail marketing, media relations, advertising, tradeshow co-ordination, and support global agents with their marketing initiatives

• Evaluated franchise opportunity, conducted market study, developed cash-flow model, invested • Developed pricing and go-to-market strategy based on competitive information and market research • Built a sustainable client base of advertisers through business development, drop-in presentations and diligent follow-up • Published 3 periodicals reaching break-even by the third through customer retention and growth

• Managed two Distributors, four Corporate Resellers and 800+ Resellers who purchased through Distributors • Prepared and managed an annual Marketing budget of $230K, identifying marketing activities that would best promote technology • Wrote messaging copy for marketing campaigns and negotiated contract pricing on custom marketing opportunities • Presented product at Volume Channel events across North America

•Created successful international advertising program for five trade magazines and designed a system to monitor the effectiveness of advertising •Wrote press releases and distributed to over 45 trade magazine editors •Initiated new product direct mailer campaigns •Edited copy and design during advertising development

Psychology