Heiko Trimpel

Future Marketing is a leading strategy and marketing consultancy focused on the future readiness of companies. With our unique combination of top management consultancy and comprehensive operational marketing expertise, we close the gap between strategy and implementation. As part of Serviceplan, Europe’s largest owner-managed agency group with over 100 offices in 29 countries, Future Marketing can ensure the global presence that is required in international mandates.

Head global management of DAW Group's brand architecture for successful implementation of internationally consistent brand positioning. Develop customer-centered campaigns to successfully establish Caparol as a Love & Lead Brand. Perform maturity analyses of digital communication channels and build KPI tracking. Guide Corporate Communications team by prioritising effective internal communications and public relations strategies to strengthen organisational culture and stakeholder engagement.

Served as primary interface for country organisations in core markets (Germany, Austria, Switzerland, France, Spain, Italy, Sweden, Russia, and Poland) to facilitate collaboration on marketing, product portfolio, and country strategies. Conducted annual Region Strategy Meetings to align objectives. Contributed to development of corporate identity and supported owner of DAW in formulating initial corporate strategy for DAW Group.

Led all marketing, media, and PR activities for Alpina brand in Germany, with functional responsibility for Austria and Switzerland. Grew sales-boosting promotional collaborations, including BILD "Volks-Farbe" initiative, numerous manufacturer partnerships, and collaboration with WWF. Instituted "Farbrezepte" product line in association with German star-chef Tim Mälzer, resulting in significant growth in market share within "Ready Mixed" segment, alongside additional listings and extensive PR coverage.

Led Coca-Cola’s FIFA World Cup 2006 promotions in Germany, thus achieving highest brand awareness among all sponsors through innovative, large-scale consumer engagement strategies. Launched CokeFridge, Germany’s largest FMCG loyalty programme, with over 1M registered users and 1.4B product pack activations annually, resulting in driving sustained customer engagement and brand loyalty. Revamped Coca-Cola Christmas Truck Tour to attract 700K visitors and generate 270M PR impressions.

Spearheaded strategic management of "duplo" brand by maintaining market-leading position in chocolate bar category through effective brand strategy and operations. Directed strategic management of "kinder Surprise", one of Ferrero’s top three best-selling brands in Germany for growth and brand performance. Oversaw "kinder Surprise" toy range to secure licensing agreements for "Star Wars" and "Lord of the Rings," resulting in double-digit sales growth.