Helena Moreira

Events planner and production, promo activations, brand experience; marketing and advertising production; PR, influencer mkt, strategic partnerships and co-branding. • Converse | MAM Baby | Nadir Figueiredo | Copo Americano

Social CRM management for L'Oréal Brazil brands (La Roche-Posay, Vichy, Skinceuticals, Cerave, L'Oréal Professionnel, Kérastase, Redken, L'Oréal Paris, Maybelline, Colorama, Niely, Garnier, Lancôme, Armani Beauty, Kiehl's).

Commercial and PR strategies for beauty brands, mostly hair care. New business, branding development and partnerships with brands like TIGI, Nexxus, SHRD, Amend, Cless Cosméticos, Stephen Knoll, Nazca, Niely Gold.

Partnerships with beauty and lifestyle brands, e-comms, influencers and media, according to the marketing and commercial plans. Events and promo activations production. PR and press relationship. Box edition's creative direction.

Institutional and digital marketing; events and promo activations; customer relationship management.

Planning and strategy focused on digital content, including intelligence reports. Creative writing and social CRM management.

Social CRM, including branding, content planning, promo strategy, creative writing and intelligence reports.

Focus on art organizations. I worked with media planning, press release writing, events and interviews attending with the organisation’s spokespeople, media relationship, press clipping and reports.

Events and promo activations prodution, including planning, execution and reports; enterprise blog management.

Coolhunting; Branding; Fashion Studies; Trends Reseach.

Contemporary Fashion History; Fashion and Anthropology; Trends Research; Consumer Insights; Trends Reports.

Organizational Communication; Public Relations; Journalism; Marketing & Advertising. Social Sciences (Sociology, Anthropology, Philosophy, Psychology). Social Media Strategies; Events Production; Negotiation Skills; Trends Research; Photography; Audiovisual Production.