Helmut Gierer

Identification of needs and current trends in order to better sensitise road users to the various issues that impact road safety. Conception, coordination and realisation of road safety campaigns, prevention and traffic education activities Development of innovative online/offline 360º media strategies in order to communicate most effectively with the different B2B and B2C target audiences whilst optimising budget spending Reporting on campaign results, analysis and evaluation of KPI’s

Development of the communication strategy and a new identity for the theatre. Revision of the media strategy and optimisation of budgets Content management of the new website Training of communication department staff

Elaboration of global internal or external strategies based on clients' marketing objectives Development of offline and online strategies for all advertising media (TV, press, DM, brochures, catalogs in-store materials (sales videos, display, flyer). Coordination between creation, media, production Advice on brand management and strategic planning.

Elaboration marketing plans for the brand and its car models Production of all advertising material Promotion of dealer network Market research/ Budget control Monitoring of competition activities

Management of national advertising of agency's main client Annual presentations of marketing activities within the franchise holders

Elaboration of local advertising and marketing activities and for approx. 100 McDonalds restaurants, including promotions, contests, openings, sponsoring, organisation of events

Research and analysis of information about companies and markets to support the work of business consultants.

Advertising, Communication, Strategy