Hervé Muyal

BIGVU aims to beat traditional TV newscasts with more captivating and authentic storytellers and interactive apps. The ReporterVu app replaces the TV studio with a smartphone. - Startup launch, defined the strategy to identify and prospect B2B vertical markets. Defined, executed and measured several digital campaigns to acquire and retain users for our consumer mobile app. - Onboarded the first 5 customers in Switzerland and France for our TV studio-like mobile solution.

- Defined and executed the business strategy of TvTak for Latam and Asia from startup to acquisition. Developed the “go-to-market” plans for B2B and B2C. Signed critical deals with top customers. - Initiated partnerships with digital marketing agencies, carried out digital growth for our B2C app. - Launched a new product to tracks TV Ads in real-time. Acquired first customers and managed the deployment of worldwide infrastructure (27 datacenters) analyzing +14M Ads on more than 300 TV channels.

- Responsible for all services and content management processes and relationships with record companies, publishers, labels and artists including digital media strategy, content licensing, acquisition & distribution, promotion and digital engagement tools. - Executed global contracts with partners including iTunes, Google/YouTube, Amazon, America Móvil. Managed efforts of legal, marketing, content, production and technical operations to optimize processes. - Staff management.

- Definition and development of new key products for digital & mobile music distribution. Designed a patented application enabling to manage online and mobile music stores (average increase of visits and downloads +30 %). - Management of products and projects teams (~ 15 people). - Coordination and responses to complex customers’ requests and RFPs with a high success rate. - Responsible for the 1st Digiplug’s software license sale in the US for a music major worldwide solution.

- Management of the information systems of the TV Channel “La Chaîne Météo” allowing the broadcasting of multimedia content for interactive TV and web/wap sites. - Management of Pan-European projects from the IST and ACTS R&D programs aiming at: the convergence of different radio networks to offer multimedia services to users in vehicles & the creation of an active mobile multimedia platform - with context-aware features - allowing adaptive delivery of services and applications to mobile users.