Jason Roberts

Lead Linkz is an AI-powered, SaaS-enabled professional services firm. We run LinkedIn-led outbound and pipeline programmes for B2B teams, from small businesses through to enterprise, as a bespoke shadow service behind the client's name. I co-founded it with Miguel Tresidder-Angelo in 2025. I look after business development across the EU and the UK from Limerick, where I've been based since September 2026. My work is the commercial front end: ideal client definition and market targeting, outreach messaging

Creative and commercial work across music, design and visual art, with clients including Red Bull, Guess, Sony and Universal Music. It started at 13 with Roberts Rentals, an AV and events business I built from nothing, grew to a team of up to 10, ran profitably from year one and sold at 21. The same commercial instinct drives how I build pipeline now.

Roberts & Sons Technology Trust (RSTT) builds connected hardware and the software behind it: IoT systems for industrial and commercial operators. Founded in 2017. I ran the commercial side until 2024: partnership development, route to market and getting deployments live. Part-time alongside my other work. I remain a co-founder.

Direct sales organisation operating across Africa, the Middle East and Asia. I led a core team of 20 and a secondary team of 30, and over five years grew an affiliate network across Africa, the Middle East, Asia and parts of Europe that actively supported over 1 million people. I ran onboarding and training for groups of several hundred, in person and online, often three or four times a day, and was responsible for regional growth in Southern Africa. Five years of selling to cold audiences at volume and

The Sound of Light is a luxury goods and bespoke services house. I worked with them on brand strategy and on how their products were positioned for high-net-worth clients. Two years inside premium buying decisions, which is a different sale from volume outbound.

I worked on digital strategy and live activations for UMG's Africa team, including The Voice South Africa with DSTV and the 23rd SAMAs with Apple Music, plus UMG's Africa growth work. I moved into this full-time role after my internship in 2017.

My first role at Universal Music Group. I joined UMG's Africa digital and live entertainment team in Johannesburg as an intern and worked alongside them on digital and live activations.

Completed the Cambridge Advanced International Higher Certificate under the Cambridge International Examinations framework. Competed at district, provincial, and national levels across athletics and performing arts.

Practical training across audio engineering, sound design, and live performance setup. Executed live event and studio production work for client campaigns including Samsung and Sony Music.

First place academic achiever across multiple terms. Deputy Head Prefect and Esprit De Corps award recipient. Full colours awarded at district, provincial, and national levels across sport, arts, and academics.