Hiba Asim

Managing Instagram, TikTok & Facebook for World of Us (WoU) & TALES. TALES is a multimedia initiative celebrating heritage, ecology & indigeneity. As its flagship project, WoU comprises: (1) A children’s video game, (2) Social media for millennial parents covering gaming, tech, pop culture, ecology, society & digital education, (3) An Info Hub. Role Details: • Developing social media strategies aligned with project goals • Brand awareness & engagement: grew Instagram following from 300 to 22K within two

Various roles in a project for networks of students and alumni who have benefited from international mobility scholarships funded by the European Union, specifically the European Education and Culture Executive Agency. These networks are: Western Balkans Alumni Association, African Students & Alumni Forum, OCEANS Network, Erasmus+ Student & Alumni Alliance Communications Expert • Communication strategy development for the international alumni networks on behalf of the European Commission • Social media ma

Community management for the EBRAINS brain atlases software infrastructure as a part of the Human Brain Project: https://ebrains.eu/services/atlases/ https://atlases.ebrains.eu/viewer/ https://www.humanbrainproject.eu/en/ Creating software user documentation and tutorials (including videos), managing the EBRAINS Community Forum, creating publicity content e.g. flyers, drafting/managing website content for EBRAINS/HBP sites, creating community engagement plans, establishing a user network via outreach, ans

• Taking care of tester queries and supporting them in finding adequate solutions • Growing the 500,000+ Testbirds crowd via creative Instagram posts, campaigns and planned monthly strategies • Creating content to engage and activate the tester community through newsfeed posts, email campaigns, social media platforms and the company’s Nest platform • Supervision of the entry test for the qualification of new testers • Acquisition of testers with specific demographic criteria using social media, job platfor

Correcting English grammar and improving writing style/tone for the article “Food policy and state formation in Senegal and Uganda” by Schlichte & Ouedraogo

Checking grammar, spelling, sentence structure, tone & stylistic errors in American English for two chapters of "Extended Experience: The Political Anthropology of Internationalized Politics", (ed. by Schlichte & Biecker), 2020

Editing/proof-reading a season of a fictional story on the GALATEA app

For the courses "Democracy and Populism" & "Plural Perspectives on Public Policy": • Oral presentations and guidance to students • Checking grading components

For the humanities academic journal "Contradiction Studies: Mapping the Field": • Correcting English grammar/spelling and suggesting improvements in writing style • Checking format style and citation using a style sheet

• Handling social media accounts and creative social media/media campaigns (copy + concept) • Live coverage of the event on social media, creative input for the event • Managing, contacting and co-operating with other media outlets covering the event

Media Monitoring for an EU-funded project: Recording details of incidents of forced religious conversion in Pakistan from newspaper archives of 2014, 2015 and 2016, as well as their analysis for an overall report

• Writing social and entertainment-related comedic articles and making graphics/GIFs for the articles • Writing socially-conscious pieces and satire • Brainstorming & story-writing for the website's videos as well as a collaborative video series • Handling title tags, meta descriptions and keywords for SEO

• Building relationships with/searching for clients, drafting MoUs and pitching them to potential clients • Handling programming themes and research, drafting creative content for the social media platforms, shows, and two PR events

• Writing formal reviews & a narrative report for the “Living Libraries” program, aimed at modernizing educational methods in the schools of Sheikhupura • Designing a newsletter for Independence Day activities, cataloging books for “Living Libraries”, and managing the website and social media accounts

• Writing reports, stories & articles on child abuse for the website • Selected to work with PAHCHAAN'S founder for a podcast on children's health education • Awareness campaign on child safety & ward visits at The Children's Hospital Child Protection Unit