Hicham El Habbal

Leading channel and services business across EMEA, driving growth through distributors, partners, and local sales teams. - Driving partner-led business across multiple markets and customer segments - Leading regional team and aligning execution across EMEA - Defining and executing channel strategy and go-to-market approach - Strengthening partner ecosystem including distributors and strategic partners - Driving lifecycle services, renewals, and recurring business

Accountability for overall functional, business, and broad company objectives for services growth. Responsible for integrating, developing and driving processes that meet business needs across the organization. Involved in long-term planning which contributes to the overall strategy and manages complex issues within functional areas of expertise.

Accountability for overall functional, business, and broad company objectives for services growth. Responsible for integrating, developing and driving processes that meet business needs across the organization. Involved in long-term planning which contributes to the overall strategy and manages complex issues within functional areas of expertise.

As the Technical Sales Leader I am responsible for owning the technical strategy for the IBM X86 portfolios across the Middle East. I am responsible for but not limited to ensuring the Partner technical team is aligned to business priorities, providing skills and development roadmaps, creation of technical plays and ensuring best practices for both pre and post sales.