Hülya Metin

Additinally to my previous position: Identifying and assessing economical, social, political indicators and market trends as well as competitor situation in Israel; creating a product portfolio with correct pricing and suitable distribution channel for Israel market on the basis of obtained data; partnering with Corporate Accounts to drive differentiated programs that lead to new gains, growth within existing customers and retention of the top key accounts

Creation & execution of segment/product marketing plans which will meet sales&profit objectives for the business unit including strategy, positioning, market research, pricing analysis, sales forecasting and budgets; screening competitive and technical innovations and providing up-to-date knowledge benchmarking key data; driving European core product range implementation and harmonizing product portfolio; ensuring the most suitable product mix, pricing and distribution channels to drive profitable growth

Developing marketing strategies for portfolio; ensuring the most suitable product mix and pricing for portfolio to drive profitable growth; developing profitable programs and cost-efficient product launches; tracking performance against agreed sales and margin targets and initiating corrective actions; coordinating and participating in segment-related projects; sales forecasting on yearly and monthly basis; generating all visual documents like brochures, sell sheets etc

Definition of operative standards in Magic Life Clubs; establishing of quality manuals in the operative fields Hygiene, Food & Beverage, Housekeeping and Front Office; drawing up of a Food & Beverage concept for the year 2002; implementing quality audits in Magic Life Clubs; organization of cross-national Circle Meetings

Support of the Management in Sales & Marketing; planning of Magic Life Sales & Marketing activities; supporting organization and implementation of events; representation at international fairs; support in catalogue production; preparing and analyzing of management reports; coordination of meetings at home and abroad; correspondence with business partners

Market observation, price comparisons; calculation of catalogue prices; participation in the annual media planning; participation in sales events; representation at fairs; correspondence with distribution partners and target area agencies; coordination of meetings at home and abroad

Evaluation and analyses of guest questionnaires; compiling statistics with regard to guest complaints and their analyses; charging of ex gratia payments to the performing units; processing of objections to such charges

Marketing