Elena Nujic

• Develop and lead Marketing Strategy and Plan in order to drive P&L and grow market share • Develop and lead national and regional Trade and Brand activities and campaigns • Launch and Re-launch of Huggies New Born and Ultra Comfort, including POS materials development • Development and execution of Promo and Marketing plans within individual clients • Co-promos with other Kimberly-Clark brands • Control of Marketing Budget (ca. $2 Mio) • Provide team with tool kits on Trade and Consumer programs

• Lead Trade Marketing agenda and strategy in order to provide leadership and meet brand and corporative KPIs • Areas of responsibility: Key Accounts in Russia, NKA • Develop all procedures to provide constant working of all processes • Provide OT team with tracking tools on Trade Marketing programs and budgets • Implement CatMan Projects • Develop, execute and evaluate individual and national Promos • Develop activities for Brand Launches, new SKU support • Budget Managment

• Planning and constantly updating the Channel Vision, annual and strategic plan • Development, organization, managing and evaluation of consumer activities (promo activities, trainings, meetings, consumer data base building) • Event strategy development and Events organization in HoReCa Channel • Ad-hock Marketing Conference Organization – outside Russia Event: six months project, 1 500 Participants, over $ 1Mio budget • Development, order and managing of standard and non-standard POS materials

• Sales Volume and Value targets delivery on the responsible territory • Distribution growth delivery • Implementation of National brand and trade marketing activities in order to deliver the targeted Volume • Events organization and management in own area