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Thorsten Bald – MBA

Angestellt, Director Brand Marketing, IU Internationale Hochschule
Fürth, Germany

Fähigkeiten und Kenntnisse

Marketing Management
Brand Management
Digital Marketing
Strategic Marketing
CRM
Product Strategy
Product Portfolio Management
Customer Experience Management
Market Intelligence Management
Product Marketing
Digital Applications
Brand Strategy
Brand Positioning
Brand Design Management
Brand Implementation
Marketing Communication
Communication Strategy
Content Management
Integrated Campaign Management
Agency & Network Management
Retail Marketing
Point of Sale Strategy
Flagshipstore Management
Retail Marketing Management
Öffentlichkeitsarbeit
Online Marketing

Werdegang

Berufserfahrung von Thorsten Bald – MBA

  • Current 6 years and 5 months, since Jan 2020

    Director Brand Marketing

    IU Internationale Hochschule

    Brand Marketing > Research & Customer Insights //Brand Communication // Public Relations // Brand Design

  • Current 15 years, since Jun 2011

    Inhaber

    Thorsten Bald brand.consulting

  • 2 years and 2 months, Nov 2017 - Dec 2019

    Director Marketing

    Glen Dimplex Thermal Solutions

    Marketing Management, Strategic Marketing, Brand Management, Design Management, Product Lifecycle Management, Marketing Communication

  • 7 years and 4 months, Sep 2012 - Dec 2019

    Leiter Kompetenzzentrum für Brand Management

    Steinbeis Center of Strategic Management

  • 3 years and 7 months, Apr 2014 - Oct 2017

    Director Strategic Marketing, Design & Brand

    Glen Dimplex Thermal Solutions

    Marketing Management, Strategic Marketing, Brand Management, Design Management, Product Lifecycle Management, Marketing Communication

  • 7 months, Oct 2012 - Apr 2013

    Director Corporate Identity & Marketing Brose Group

    Brose Fahrzeugteile GmbH & Co. Kommanditgesellschaft

  • 7 months, Mar 2012 - Sep 2012

    Vice Director Marketing & Brand

    Loewe AG

    Verantwortungsbereiche: Brand Management - Marketing Communication - Retail Marketing

  • 1 year and 7 months, Aug 2010 - Feb 2012

    Head of Corporate Communication

    Loewe AG

    Verantwortungsbereiche: - Brand Management - Marketing Communication - Retail Marketing - Customer Relationship Management

  • 2 years and 7 months, Jan 2008 - Jul 2010

    Head of Brand Management & CRM

    Loewe AG

  • 1 year, Jan 2007 - Dec 2007

    Brand Manager

    Loewe AG

  • 6 years and 8 months, May 2000 - Dec 2006

    Communication Manager

    Loewe AG

Ausbildung von Thorsten Bald – MBA

  • 2009 - 2009

    Leonard N. Stern School of Business

    New York University

    Marketing Management

  • 2008 - 2008

    Business Administration

    SDA Bocconi, Milan

    Strategic Management, Organizational Behavior

  • 2 years and 5 months, Nov 2007 - Mar 2010

    Executive Marketing MBA

    SMI-Steinbeis Hochschule Berlin

  • 2 years, May 2005 - Apr 2007

    Marketing Management

    School of Management and Innovation - Steinbeis Hochschule Berlin

  • 2 years and 1 month, Nov 1997 - Nov 1999

    Kommunikation

    Westdeutsche Akademie für Kommunikation

Sprachen

  • German

  • English

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