Ian Cresswell

New Model Parts Inventory Management

Responsible for Land Rover’s Global Parts Pricing and Product Management. My commercial awareness and aftermarket knowledge have enabled my team to add £180 million worth of incremental revenue through pricing actions over the last six years. Main responsibilities include team management, recruitment, training, appraisal, objective/target setting, reporting, audit, pricing approval, new model pricing planning and client review.

Responsible for the complete life cycle of the Company’s flag ship ranges (First Line brand Steering and Suspension and Borg and Beck brand Clutch). The role not only covered sourcing, supplier negotiation, range development, cataloguing and pricing, but also required regular training and awareness presentations to current and potential customers. My skills and experience resulted in a more strategic and professional approach to First Line’s product management activities.

All aspects of the marketing mix, together with responsibility for technical support and branch stock profiling. I successfully managed the introduction of all-makes ranges for Clutch Kits, Shock Absorbers, Coil Springs, Steering and suspension, Steering Racks, Lighting and Door Mirrors. I played a pivotal role in the transformation of ECP from a vehicle marques “specialist” to a product-based programme builder

Responsible for a team of six dedicated product-marketing specialists. Together we developed a range of almost 5000 part lines in just 12 months (ranging from a Ball Joint for a Hyundai Atoz to a Door Assembly for a VW Transporter). These efforts enabled LAL to transform a “Project” into an operational business with a real potential to rollout the programme to other vehicle insurers and fleet managers.

All aspects of the marketing mix from supplier negotiation, range management and catalogue creation, to sales support, pricing strategy and liaison with the international marketing team. My detailed knowledge of the UK automotive aftermarket, together with my range development and analysis skills, played a key part in the successful launch and on-going development of the “Hi-Drive” Steering and Suspension programme.

Full marketing mix for Electrical Wiring Accessories in UK and export markets under the “Crabtree”, “Volex” and “Marbo” brands. My broad-based marketing background and range development skills helped me to quickly review the marketing strategy and push through some key product range and specification improvements.

Responsible for Engine Cooling, Wiper Systems and Climate Control products. My role was to ensure that Valeo offered the right product at the right price, whilst maintaining maximum profitability. My product management skills enabled me to identify and implement major product re-launches and marketing strategy changes which had a measurable effect on profit.

Responsibilities included sourcing, pricing, cataloguing, range development, promotion and competitor analysis. Leading a dedicated team of four, I contributed to a significant increase in sales of “Masterparts” and higher awareness to the brand in the automotive aftermarket.

Responsible for developing and maintaining three product groups within the “Motaquip” all-makes, own-brand range of components – Clutch, Cooling and Lighting. My detailed knowledge of the vehicle parc enabled me to quickly extend the “3-in-1” clutch kit range. I also piloted the use of a new catalogue database and helped refine and develop a standardised vehicle models listing.

I produced publications to aid M-F’s worldwide sales force. I successfully produced a series of selling guides, product information manuals and competitive comparisons, in six languages, for a major worldwide product launch.

Business Studies