Igor Gatsenko

Managed high-volume support (170 daily, 93% CSAT) within Logistics and Sales & Membership. Supported brand activations and partnership programs (Ambassador & Pro) by producing technical content, building analytics dashboards for growth, and assisting with logistics and procurement for events. I also designed a push notification interface for the app (pre-launch) and helped develop a revenue recovery process that reclaimed £11,000 in 3 months, successfully balancing customer care with operational support.

– Performed tailored ski boot fittings by appointment, providing a 1-to-1 customer experience and crafting custom equipment in the workshop. – Guided up to 60 customers daily with the choice, customisation, and installation of ski and running gear. – Maintained a 90% customer satisfaction rating in a high-volume retail environment.

– Processed up to 70 daily online orders and inquiries using CRM software and phone calls. – Implemented influencer marketing and organic content incentivisation, scaling the brand’s social media audience to 30,000 followers within 4 months.

Grade: Distinction (approx. 1-1,3 German grade). Think Big scholarship recipient. Bristol PLUS award recipient. Modules: Contemporary Issues in Marketing; Effective Marketing Communications; Understanding Customers, Consumers and Markets; Digital Marketing: Strategy, Tools and Tactics; Big Data in Marketing Intelligence. Applied Extended Project in partnership with IBM (group Dissertation).

2.1 (approx. 2 German grade), BA (Hons) International Business Management. – Top-up degree (double diploma) in conjunction with the studies at Plekhanov Russian University of Economics. – Modules: Research Project, Global Business in a Changing World, Developing Professional Impact, Investment & Portfolio Management, International Strategic Management, International Marketing & Communications, Academic English, and German.

4,76/5 (approx. 1,5 German grade). Degree fully taught in English and recognised in Germany as equivalent to a German Bachelor's degree (via Anabin database). Excellent (5/5) final thesis on marketing strategy for a major video game publisher grounded in market research, consumer behaviour, and situational analysis. Excellent (5/5) coursework projects in Macroeconomics, Statistics, Marketing, and Marketing Research.