Dr. Ina Offergeld

Responsible for 59 internal employees in 3 direct departments Areas of Responsibility: • Customer Data & CRM system landscape (incl. Identity, Consent) for VW & Audi • Marketing system landscape including Website, Configurator etc. for VW & Audi • Retail system landscape for VW & Audi • Ecommerce engines for VW & Audi • Data Product teams for VW & Audi (Data Analytics Use Cases, Reporting), cross-departmental business process transformation and optimization through AI

Responsible for 320 internal employees in 8 direct departments and 25 sub-departments Major Achievements: • Set-up of new Sales IT strategy for the brands VW, Audi, VWN, Skoda, Seat, including a transformation program business & IT to transform to an agile product organization. • Group wide program to develop and implement a standard salesworkplace in the European National Sales Companies • Set-up of Lean Portfolio Management and alignment of financial and portfolio steering worldwide

Responsible for 114 internal employees in 4 direct departments and 7 sub-departments Major Achievements: • Set-up of Marketing platform on Adobe Suite, roll-out of 111 websites in 10 months; scaling to further brands (Porsche, Audi, Skoda) • Group wide KAP program to renew outdated application landscapes on OEM level from Sales, production to logistic and finance • Development of a new sales front end to support the BEV agency model • Transformation of internal IT team from waterfall to agile product teams

Responsible for 110 internal employees in 8 departments Major Achievements: • Roll-out of 750 Digital Retail modules to 14 markets • Migration of the myAudi ecosystem (App & Portal) to new frontend • Retail template process blueprint, Roll-out Methodology for the roll-out of digital projects (e.g. eCommerce, CRM), Business Capability Map in alignment with other brands (VW, Audi, Porsche) • Transformation of the delivery teams to an agile working method - S@fe framework for myAudi and Retail teams

- CRM Softwareevaluation - Process model development

- Wirtschaftsinformatik - Unternehmensführung - E-Commerce - Umwelt- und Systemmanagement