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Ioana Carp

Angestellt, Brand Strategist, VIRNECT
Vienna, Austria

Skills

Project management
Communication
Brand management
Advertising
Marketing
Content Writing
Game Design
SaaS
Marketing Communications
Creativity
Content marketing
B2B
Marketing strategy
Reliability
Communication skills
International experience
Analytical skills
Conceptual thinking
Writing skills
Digital strategy
Brand Communication
Brand strategy
Marketing Planning
Advertising planning
Brand positioning
Augmented reality

Timeline

Professional experience for Ioana Carp

  • Current 2 years and 4 months, since Oct 2022

    Brand Strategist

    VIRNECT

    Building the company's Augmented Reality start-up brand, SQUARS; Conceiving and implementing marketing & communication strategies; Planning and executing campaigns; Coordinating employer branding efforts.

  • 1 year and 2 months, Sep 2021 - Oct 2022

    Communications and Marketing Specialist

    HENSOLDT Analytics

    Coordinating campaigns, generating leads, creating content, managing the company's website and owned channels. Running webinars, launching a podcast, sending newsletters, organizing events, writing articles, producing videos, voice narration & more.

  • 2 years and 3 months, Aug 2018 - Oct 2020

    Project Management & Communications

    Playful Solutions Gmbh

    Turning challenges of organisations into playful experiences for various audiences and clients. Developing and managing Red Bull Mind Gamers - a digital platform for mind skills development. Developing a mobile escape room as employer branding for Siemens. Creating interactive solutions for employee training in BMW Munich. Coordinating external communication for Playful Solutions and developing a marketing strategy for its products.

  • 1 year, Sep 2017 - Aug 2018

    Content Writer

    Oroundo mobile GmbH

    Creating multimedia travel content for Cultural Places mobile app: conceiving and developing content for cultural and touristic points of interest in Austria, Romania, Spain, Malta, Slovenia, Denmark, Poland etc.; researching and integrating relevant information and corresponding images; creating cultural tours.

  • 3 years and 6 months, Oct 2013 - Mar 2017

    Brand Communication Manager

    Leo Burnett

    Managed various clients and their projects: Philip Morris' digital strategy and app development projects, Kaufland in its first brand image campaign on the Romanian market and BRD Groupe Societe Generale account for 3 years: brand building & repositioning of the bank on the Romanian market, coordinating 360 campaigns, sponsorship activations, internal communication and digital projects.

  • 1 year, Oct 2012 - Sep 2013

    Account Executive

    Wopa Advertising

    Implementing campaign strategies according to clients' briefs and budgets; briefing the creative & production teams; solving problems and managing deadlines for different clients: Colgate-Palmolive, Bayer, Electrolux, Inditex. One year of learning and discovering peculiarities in every type of advertising campaign: digitally led, BTL, in-store, internal communication and experiential marketing.

Educational background for Ioana Carp

  • 1 year and 9 months, Oct 2020 - Jun 2022

    Media and Convergence Management

    Alpen-Adria-Universität Klagenfurt

  • 1 year and 10 months, Oct 2020 - Jul 2022

    Media Management

    Alpen-Adria-Universität Klagenfurt

  • 10 months, Oct 2011 - Jul 2012

    Multimedia Journalism

    Universidad Complutense de Madrid

  • 2 years and 10 months, Oct 2006 - Jul 2009

    Communication and PR

    National School of Political and Administrative Studies

    Communication, PR, Marketing, Advertising, Media

Languages

  • English

    Fluent

  • German

    Intermediate

  • Spanish

    Fluent

  • Romanian

    First language

  • Italian

    Basic

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