Ioana Carp

I am the founder of Denkbar, a brand and content strategy studio helping emerging businesses rise with better thinking and storytelling. Denkbar offers brand strategy workshops, business storytelling, and campaign planning for new businesses. My approach merges structure with playfulness to drive both success and creativity. By applying diverse creative skills and techniques, I help entrepreneurs find new ways to innovate while telling a story.

Building the company's Augmented Reality start-up brand, SQUARS; Conceiving and implementing marketing & communication strategies; Planning and executing campaigns; Coordinating employer branding efforts.

Coordinating campaigns, generating leads, creating content, managing the company's website and owned channels. Running webinars, launching a podcast, sending newsletters, organizing events, writing articles, producing videos, voice narration & more.

Turning challenges of organisations into playful experiences for various audiences and clients. Developing and managing Red Bull Mind Gamers - a digital platform for mind skills development. Developing a mobile escape room as employer branding for Siemens. Creating interactive solutions for employee training in BMW Munich. Coordinating external communication for Playful Solutions and developing a marketing strategy for its products.

Creating multimedia travel content for Cultural Places mobile app: conceiving and developing content for cultural and touristic points of interest in Austria, Romania, Spain, Malta, Slovenia, Denmark, Poland etc.; researching and integrating relevant information and corresponding images; creating cultural tours.

Managed various clients and their projects: Philip Morris' digital strategy and app development projects, Kaufland in its first brand image campaign on the Romanian market and BRD Groupe Societe Generale account for 3 years: brand building & repositioning of the bank on the Romanian market, coordinating 360 campaigns, sponsorship activations, internal communication and digital projects.

Implementing campaign strategies according to clients' briefs and budgets; briefing the creative & production teams; solving problems and managing deadlines for different clients: Colgate-Palmolive, Bayer, Electrolux, Inditex. One year of learning and discovering peculiarities in every type of advertising campaign: digitally led, BTL, in-store, internal communication and experiential marketing.

Communication, PR, Marketing, Advertising, Media