Ioana Carp

Building the company's Augmented Reality start-up brand, SQUARS; Conceiving and implementing marketing & communication strategies; Planning and executing campaigns; Coordinating employer branding efforts.

Coordinating campaigns, generating leads, creating content, managing the company's website and owned channels. Running webinars, launching a podcast, sending newsletters, organizing events, writing articles, producing videos, voice narration & more.

Turning challenges of organisations into playful experiences for various audiences and clients. Developing and managing Red Bull Mind Gamers - a digital platform for mind skills development. Developing a mobile escape room as employer branding for Siemens. Creating interactive solutions for employee training in BMW Munich. Coordinating external communication for Playful Solutions and developing a marketing strategy for its products.

Creating multimedia travel content for Cultural Places mobile app: conceiving and developing content for cultural and touristic points of interest in Austria, Romania, Spain, Malta, Slovenia, Denmark, Poland etc.; researching and integrating relevant information and corresponding images; creating cultural tours.

Managed various clients and their projects: Philip Morris' digital strategy and app development projects, Kaufland in its first brand image campaign on the Romanian market and BRD Groupe Societe Generale account for 3 years: brand building & repositioning of the bank on the Romanian market, coordinating 360 campaigns, sponsorship activations, internal communication and digital projects.

Implementing campaign strategies according to clients' briefs and budgets; briefing the creative & production teams; solving problems and managing deadlines for different clients: Colgate-Palmolive, Bayer, Electrolux, Inditex. One year of learning and discovering peculiarities in every type of advertising campaign: digitally led, BTL, in-store, internal communication and experiential marketing.

Communication, PR, Marketing, Advertising, Media