Ioana Carp

Angestellt, Brand Strategist, VIRNECT

Vienna, Österreich

Über mich

I like learning and discovering. I like to face new challenges all the time, so I try to learn how to do as many things as possible. I am a fast learner and enjoy solving complex problems, while embracing fresh ideas and striving for innovation. I am fond of bold brands and exciting storytelling and I usually thrive in fast-paced creative industries, doing challenging work and meeting all kinds of people.

Fähigkeiten und Kenntnisse

Project management
Communication
Brand management
Advertising
Marketing
Content Writing
Game Design
SaaS
Marketing Communications
Creativity
Content marketing
B2B
Marketing strategy
Reliability
Communication skills
International experience
Analytical skills
Conceptual thinking
Writing skills
Digital strategy
Brand Communication
Brand strategy
Marketing Planning
Advertising planning
Brand positioning
Augmented reality

Werdegang

Berufserfahrung von Ioana Carp

  • Bis heute 1 Jahr und 7 Monate, seit Okt. 2022

    Brand Strategist

    VIRNECT

    Building the company's Augmented Reality start-up brand, SQUARS; Conceiving and implementing marketing & communication strategies; Planning and executing campaigns; Coordinating employer branding efforts.

  • 1 Jahr und 2 Monate, Sep. 2021 - Okt. 2022

    Communications and Marketing Specialist

    HENSOLDT Analytics

    Coordinating campaigns, generating leads, creating content, managing the company's website and owned channels. Running webinars, launching a podcast, sending newsletters, organizing events, writing articles, producing videos, voice narration & more.

  • 2 Jahre und 3 Monate, Aug. 2018 - Okt. 2020

    Project Management & Communications

    Playful Solutions Gmbh

    Turning challenges of organisations into playful experiences for various audiences and clients. Developing and managing Red Bull Mind Gamers - a digital platform for mind skills development. Developing a mobile escape room as employer branding for Siemens. Creating interactive solutions for employee training in BMW Munich. Coordinating external communication for Playful Solutions and developing a marketing strategy for its products.

  • 1 Jahr, Sep. 2017 - Aug. 2018

    Content Writer

    Oroundo mobile GmbH

    Creating multimedia travel content for Cultural Places mobile app: conceiving and developing content for cultural and touristic points of interest in Austria, Romania, Spain, Malta, Slovenia, Denmark, Poland etc.; researching and integrating relevant information and corresponding images; creating cultural tours.

  • 3 Jahre und 6 Monate, Okt. 2013 - März 2017

    Brand Communication Manager

    Leo Burnett

    Managed various clients and their projects: Philip Morris' digital strategy and app development projects, Kaufland in its first brand image campaign on the Romanian market and BRD Groupe Societe Generale account for 3 years: brand building & repositioning of the bank on the Romanian market, coordinating 360 campaigns, sponsorship activations, internal communication and digital projects.

  • 1 Jahr, Okt. 2012 - Sep. 2013

    Account Executive

    Wopa Advertising

    Implementing campaign strategies according to clients' briefs and budgets; briefing the creative & production teams; solving problems and managing deadlines for different clients: Colgate-Palmolive, Bayer, Electrolux, Inditex. One year of learning and discovering peculiarities in every type of advertising campaign: digitally led, BTL, in-store, internal communication and experiential marketing.

Ausbildung von Ioana Carp

  • 1 Jahr und 9 Monate, Okt. 2020 - Juni 2022

    Media and Convergence Management

    Alpen-Adria-Universität Klagenfurt

  • 1 Jahr und 10 Monate, Okt. 2020 - Juli 2022

    Media Management

    Alpen-Adria-Universität Klagenfurt

  • 10 Monate, Okt. 2011 - Juli 2012

    Multimedia Journalism

    Universidad Complutense de Madrid

  • 2 Jahre und 10 Monate, Okt. 2006 - Juli 2009

    Communication and PR

    National School of Political and Administrative Studies

    Communication, PR, Marketing, Advertising, Media

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Gut

  • Spanisch

    Fließend

  • Rumänisch

    Muttersprache

  • Italienisch

    Grundlagen

Interessen

Travel
Art
Creative Writing

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