Irina Podgornaya

Managed a scalable B2B campaigns to generate new business opportunities. Deployed ABM practices to prioritize accounts and personalize engagement for enterprise-level prospects. Systematized the lead lifecycle, bridging the gap between Marketing, Sales, and SDR teams. Supported local Field Marketing Managers across EMEA, ensuring global-to-local alignment. Managed the end-to-end execution of large-scale international events, driving pre-event demand generation and post-event engagement.

Built the growth marketing practice from the ground up, implementing cross-channel strategies that generated consistent pipeline. Directed a marketing team of 10, overseeing local brand strategy, digital engagement, and content production. Directed corporate web, social media, and email marketing campaigns that consistently engaged target audiences and drove new sales opportunities. Strengthened media relations, resulting in a significant increase in business media coverage and brand visibility.

- Development and execution of external demand generation activities to deliver opportunities for the sales team: management of marketing activities, content, email marketing - Management of external communication, including PR agency - Digital engagement strategy management: corporate website, blog, social media - Event management: planning, budgeting, execution and evaluation - Management of compilation, writing, editing, design and production of printed, audio-visual, digital materials

• Development and implementation of PR and marketing strategy; • Media relations: proactively building and maintenance of relationships with key media; • Partnerships with targeted conferences, tradeshows and events; • Managing graphic production: all branded POS materials; • Content management: social media, corporate website; • Еmail marketing; • Event management: planning and execution, fundraising, guests relations;

Developer Marketing: • Communications management through internal initiatives and external channels, such as industry events and media outlets. PR Department: • Industry media relations • Development of graphic and editorial materials, ensuring consistency in branding and message delivery across channels. • Assistance in the organization of internal and external events)