Irina Podgornaya

- Development and execution of external demand generation activities to deliver opportunities for the sales team: management of marketing activities, content, email marketing - Management of external communication, including PR agency - Digital engagement strategy management: corporate website, blog, social media - Event management: planning, budgeting, execution and evaluation - Management of compilation, writing, editing, design and production of printed, audio-visual, digital materials

• Development and implementation of PR and marketing strategy; • Media relations: proactively building and maintenance of relationships with key media; • Partnerships with targeted conferences, tradeshows and events; • Managing graphic production: all branded POS materials; • Content management: social media, corporate website; • Еmail marketing; • Event management: planning and execution, fundraising, guests relations;

• Media relations • Part of the Lamoda magazine creative team: text writing, selection of relevant visual content, interviewing, assistance at photo shoots • Branding materials production • External communications of the IT Department (event management, media relations, partnership projects with industry events) • Internal communications of IT Department (team building events, corporate culture development, info mailing for employees of the department)

• Creation of a content for an agency’s site at the startup • SEO optimization: writing of SEO texts according to terms of reference

• Management of special lectures for Yoga Center promotion: spokesmen hunting and development of subject and plan of the lecture, management before and during the lecture • Writing of press releases, work with industry media, communities and blogs