Isaac Kim

- Hands-on Google Ads consultant for D2C e-commerce performance in the DACH market — managing 5–6 figure monthly Google Ads budgets - Strategic sparring partner for clients on budget allocation, channel mix, and cross-channel attribution - Designed proprietary "Ampel-System" (traffic-light KPI framework) for proactive performance stabilization in volatile e-commerce accounts - Conducted Demand Gen as a brand awareness layer for D2C e-commerce — frameworks for B2C lead gen accounts evaluated

- International client projects across D2C e-commerce, B2C lead gen, and consumer brands - Data engineering: BigQuery-native analytics infrastructure for MER-oriented budget allocation - Unified Meta Ads, Google Ads, and shop data (Shopify, Cafe24, Godomall5) in single pipeline - Using Meta Ads CLI tool with Claude Code — direct campaign control, performance management, and reporting from the terminal - Built mini Google Ads SaaS for advertisers — automated account diagnosis → prescriptive action items → r

- End-to-end ownership of 20+ Google Ads accounts across Search, Performance Max, Display, Demand Gen, YouTube - DACH e-commerce, B2B, and lead gen verticals - Built GA4 + GTM measurement stack from scratch for client onboardings during Universal Analytics sunset transition - Integrated tracking directly into client workflows - Built custom Looker Studio dashboards with reusable templates

- Founded and operated international trade & e-commerce business - Sports car export operations: Europe → South Korea - Korean e-commerce fashion operation on NAVER (Korean platform ecosystem) - 2021 revenue: ~€400,000 - International trade operations: customs classification (HS codes), import/export logistics, B2B sales - First digital marketing experience: B2C E-Commerce - Entry point into the performance marketing career that followed