Isabelle Panchaud

Develop attractive customized international B to C sales concepts • International market research• Presented three different attractive international brand concepts to the board members including 5 years business plan• concept currently tested in Switzerland

In charge of the business and brand development of new premium glassware products on the Chinese market• opened successfully 6 out of 20 new retails shops for 2013• portfolio management SKU increase from 11 to 111•supported the opening of new sales channel: TV shopping, sold more than 1500 glassware sets• showed sales increase of 50% •new pricing strategy, doubling retail price• developed specialized training• adapted promotional events• created new marketing material adapted for the Chinese market

Business dev., operations & all related transactions of outlets: sales, personnel, material management, shop-production• opened from outlet nr. 5 until nr. 18 within 13 months• recruiting of 70 employees •set new training system (from 4 days to 4 weeks) • adapted material management wastage reduction by 35%•increased sales (20% increase) during lowest business hours •recorded highest Christmas sales ever •developed 35 new products with production team•ensured quantity, quality and timing of products