Isidora Cagalj

Led and coached a team of copywriters and designers, ensuring the development of high-impact email and SMS campaigns for high-end ecommerce clients. Implemented data-driven campaign strategies, including AB testing, to continuously refine performance and identify best practices. Drove strategic planning and execution of automated workflows, popups, and engagement strategies to maximize client ROI. Consistently exceeded performance targets, reinforcing the brand's reputation for excellence.

Developed and executed multi-channel marketing strategies to strengthen employer branding and generate B2B leads. Planned, designed, and managed marketing campaigns (Google Ads, LinkedIn, email, Quora, blogs, case studies, infographics) with a focus on talent attraction and audience engagement. Allocated budgets strategically to optimize campaign impact and branding efforts. Spearheaded networking opportunities and event planning for the CEO, enhancing brand visibility and industry presence.

Led a cross-functional team of designers and copywriters, ensuring seamless collaboration and high-quality campaign execution. Developed and implemented training programs to enhance team skills in email marketing, communication, and creative strategy. Oversaw end-to-end project execution, from briefing to final delivery, ensuring efficiency and quality control.

Write high-quality SEO blogs, meta descriptions, and Yelp review responses. Use SEMrush for keyword research and Google Analytics to track and analyze results. Lead a team of copywriters, ensuring quality through proofreading and editing.