Jack Cyphers

Delivered key marketing information and strategic operation concepts to assist new business and product development efforts on multiple projects for: artists, labels, management with digital accounts and key social/emerging media. Advised on indie label development, digital marketing initiatives, artist/management relationships and opportunities that created: licensing negotiation opportunities, digital sales income, brand integration, exploitation and solidified relationships for clients.

Directed global footprint, distribution, release and marketing strategies of selected artists and repertoire. Nurtured relationships and facilitated communication across company teams with 115 music labels as well as with recording artists, international partners and key digital and mobile accounts. Managed priority status, commitment of company resources and well-defined marketing plans. Championed digital and mobile marketing initiatives that doubled digital sales income during tenure; solidified digital/

Directed and commissioned video game release marketing components for XaviX/SSD/Itochu Technologies (a Fortune Global 20 company) and their partners. Managed communications and marketing teams, SEO, social networking strategy, street teams, demonstration videos, television and print advertising, point of sale merchandise and publicity materials for XaviX wireless gaming (predecessor to Nintendo's Wii). Created and managed time lines, budgets ($3.8M) and marketing programs. Built key media partnerships domes

Hired on multiple projects by recording artists, music labels and radio as a Consultant by: initiating relationships, analysis, promotional strategies and creating marketing campaigns to leverage assets, compound exposure and generate consumer awareness, ratings and sales.

Joined the largest independent music company at the time, to reorganize and redirect and deploy label's promotional and marketing efforts. Researched market viability and prepared forecasts. Oversaw project budgets, independent consultants, national and regional promotion teams. Served as liaison between radio, artists, booking agents, promoters and others.