Jacopo Zanella

Led SEA and cross-channel strategy for Abbott/FreeStyle Libre across EMEA, managing multi-million € budgets. Strategic lead for BMW, Payoneer and Dr.Hauschka, coordinating audits, forecasting and planning across LATAM, APAC, EMEA and US. Partnered with senior stakeholders on performance and roadmaps. Achieved −35% CPA via scalable optimisation models. Built global reporting frameworks improving governance and delivery.

- Led multi-platform campaign execution, contributing to the development of digital sales and activation concepts. - Acted as coordination point across teams, improving workflow efficiency, delivery consistency, and performance alignment. - Supported performance analysis and optimisation cycles, translating results into actionable improvements for ongoing campaigns.

- Owned PPC / Paid Search (SEA) strategies for international clients across Google Ads and Meta, with accountability on ROI and conversion efficiency. - Built scalable foundations in account structure, audience strategy, and performance reporting to support long-term growth. - Collaborated with multi-market stakeholders, aligning performance objectives with business priorities.