Jacqueline Burks

Ambition | Apply principles of behavioral economics, quantitative analytics, and qualitative insights to identify and define strategic opportunities for clients. Who | Responsible for global agencies and brands including PepsiCo, Ferrero, Unilever, J&J, Estee Lauder, Expedia, Univision, and Verizon

Ambition | Advise brands and agencies on a variety of brand strategy and planning initiatives, including early stage creative, finished film advertising, new product development, concept development, and brand tracking and effectiveness

Ambition | Ensured custom shipbuilding management solution for Carnival UK was ready for company wide implementation

Ambition | Understand the ‘why’ behind the ‘what’ to create rich consumer narratives; connect insights with actionable client initiatives for global brands

Direct matriculation with Spanish students (Business courses conducted in Spanish and English)

Focus on international marketing, immersive Spanish home stay

• Graduated Summa Cum Laude from the Honors Program • Dean’s List First Honors every semester • Beta Gamma Sigma National Business Honorary Society