Jaineel Shah

I led and collaborated on projects that aim to develop the capability to focus on customers to align organizations around enhancing customer experience and promoting sustainable goals. Recently, I successfully led a multidisciplinary team and stakeholders at a startup company by taking charge of proposal writing, user research, synthesis of findings, leading meetings, and overseeing project management till implementation. I worked on Zurich, Ford, Hyundai, and Global Health Education Group projects.

At Native, I have successfully led projects for high-profile clients to develop and implement desirable Minimum Viable Products (MVP) and create a long-term roadmap. I emphasised the importance of understanding customer needs by creating compelling stories with value propositions, constructing service blueprints, and strategic frameworks uniting physical and digital product ecosystems. I managed a design team of 3-8 members. I worked on AB InBev, Bowers & Wilkins, Coloplast, HP and Illumina projects.

At Native, as a team member, I have conducted ethnographic user research to discover key insights, developed journey maps and scenarios, participated in facilitating workshops, streamlined existing processes, constructed prototypes at varying levels of detail for testing and iteration, and recorded user feedback.

At ChauhanStudio, I perfected my ability to understand how objects can evoke emotions and establish connections by applying Emotive Industrial Design principles. I worked on Huawei, Joseph Joseph, Made.com, and Tesco projects.

I have played a role in establishing design capabilities and encouraging a user-centered approach. I have advised and collaborated with startups to support them in designing, producing, and launching crowdfunded campaigns on Kickstarter platform. I worked with various design agencies and clients designing low-volume manufacture to multi-million unit mass production projects. I worked with Auris audio, Mustard, Precision moulds and dies, Samsung, Siempo, Shuruat, Trampoline design, Whirlpool and more.

At TPVision, I designed television and sound bars for Philips to launch in the European market.

At Astro, I designed consumer electronic and fast moving consumer goods to launch in the Global market.

At Samsung Design Delhi (SDD) I designed mobile phones and audio accessories to launch in the Indian market.