Jan Ekmark

Manager of a six person team responsible for budgeting, planning and execution of all Swarovski consumer goods marketing for the Austrian sales organization with distribution consisting of own-stores, partner boutiques and multi-brand dealers.

 Planning/executing PR & communication campaigns in collaboration with agencies. Managing all aspects of Trade Marketing. Driving loyalty and sales through CRM loyalty programs. Ensuring relevant retail calendar and effective visual merchandising plans.

Responsible for the global roll-out of marketing concepts, including: Developing area-specific marketing plans for each distribution channel. Analyzing product financials and trend data to initiate appropriate business strategies. Steering the allocation process from the global range to local ranges in order to achieve maximum efficiency. Aligning with the local go to market teams and key account marketing to ensure an aligned rollout of seasonal mark

Responsible for bringing the concepts of future product to a finalized, profitable and competitive global offering based on analysis, regional input and market trends. The product manager guides the range from briefing and design selection through development, commercialization and regional go-to-market planning.

Interface between global product marketing and corporate controlling with responsibility for providing product marketing departments with financial decision making and steering fundamentals. Analyse, monitor and report range efficiency and category development. Drive and coordinate the budget process. Estimate timing of expenses and responsibility for accurate rolling forecasts.

During the traineeship i was assigned projects in following departments: Corporate Controlling Responsible for creating a margin simulation tool for product marketing teams, with the goal of ensuring a healthy product range. Controlling Europe Participated in a project team creating sales, volume and backlog reports, to track and analyse the business, with the 12 largest European key accounts Investor Relations Participated in creating the annual report and analyzed companies in the sporting g