Elena Filippova

• Delivering end-to-end products (35+ international digital products & campaigns); collaboration with teams across 5+ markets and international partners & clients. • UX/IA specials hub redesign, organic traffic increase 62% → 80%, time on page +20%, a new sales toolkit (+30% higher deal sizes) & AI-driven workflows (6% annual budget saving & reach boost by 12%). • Produced & scaled Atout France campaign across 5 markets and a digital product (new recurring monthly revenue & 148 paying members in 7 months).

• Launched social media channels, newsletters & digital outreach for the 3rd largest international markets (online visibility & audience engagement increase). • Managed full digital production workflows (interactive storytelling projects & multimedia features for magazine’s online platform). • Implemented a centralized author database & created a full guideline repository in Notion. • Coordinated partnerships with creative agencies & brand clients (brand execution, content formats & campaign objectives).

• Managed B2B sales & new business development for the French premium skincare brand Institut Esthederm. • Negotiated & maintained client accounts, building long-term relationships, aligning commercial objectives with brand positioning & go-to-market strategy. • Consistently exceeded sales targets through tailored promos & in-store activities. • Collaborated with marketing teams on product launches & promotional campaigns, creating client-focused activations, boosting sales & increased average order value.

• Supported digital & retail marketing campaigns for product launches, coordinating cross-functional teams and external agencies, ensuring on-brand execution across online & in-store channels. • Assisted in go-to-market strategy adaptation for the market, product positioning, audience segmentation through market & competitor analysis. • Managed trade marketing processes: POS materials, in-store promotions & retail partnerships, ensuring consistency with global brand guidelines & local market requirements.

Selected as one of the Top-3 final projects of the program for an innovative approach to media product development and AI-driven workflow optimization.