Jana Schimmelpfennig

Launch excellence: leading the launch preparation for 8 European countries Development and execution of the marketing plan for EMEA for the next fiscal year Development and execution of digital product campaign Organized congress participation incl symposium and customer events Budget responsibility

Launch excellence: Provided guidance and support to global launch teams Organization of sales events for effective communication between the Business Unit and international sales Led a tender management project to improve efficiency by identifying needs, developing tools, and implementing them Owned the improvement of the Phase-Out process in Product Life Cycle Management

Supervised one employee and led interdisciplinary project teams Defined product ideas and requirements, provided business cases and R&D support Led international launches, executed marketing 4Ps, developed Publication-, RA- and Clinical roadmap Planned and executed the annual marketing plan and the scientific communication plan, Established a database, developed, and executed the annual KOL management plan, organized peer-to-peer educational events, provided congress support and created KOL tools

Market access: Executed market research, evaluated RA and reimbursement requirements, conducted pricing analysis and competitor analysis Product launch: Defined the international launch strategy and roll-out plan, developed product positioning and claims Sales support: Led a launch taskforce consisting of Regional Sales Vice Presidents and regional marketing to prepare the launch strategy Product training: Developed an internal training concept and executed internal trainings

Language course Spanish and travelling through Peru, Bolivia, Argentina, Uruguay and Chile

Medical devices start-up developing a treatment of Tinnitus based on Neuromodulation (medical device classification 2a) Product roadmap development (with a four-year perspective) Development and release of two product concepts in close collaboration with R&D and customer service Company bankruptcy in 07/2013

Innovation leader regarding hearing solutions (medical device classification 2a) Responsibility for three hearing aid segments: Power, Pediatric and CROS Responsibility for the segment strategy including product roadmaps, innovative product concepts and specification of the user and business requirements Responsibility for international product launches incl product positioning, marketing story and product trainings Support international sales with marketing plan, forecasting, roadshows and sales events

Product management support with expert knowledge during the development of new product concepts R&D support with expert knowledge during product development Preparation and execution of product trainings for international sales Creation of sales support material

Verbraucherökonomie und Gesundheitsökonomie; Nahrungsmittelökonomie und Agrarökonomie; Lebensmittelqualität und Sicherheit; Lebensmittelchemie (Zellkultur, chemische Analysen, Chromatographie, photometrische Messungen, etc.)

Makro- und Mikroökonomie; Lebensmittelsicherheit (HACCP, ISO 9000, GMP, GAP, etc); Lebensmittelchemie; Lebensmitteltechnologie