Jana Smythe

Key Achievements • Creative advisor for a number of major blue-chip multinationals and associations in the food & beverage, tech, health and life science industries. • Responsible for the brand oversight and asset development of Vodafone’s landmark showcase, its most significant event yet in Brussels.

Key Achievements • Created and executed visual identities, reputation and advocacy campaigns, comms strategies that are shaping Europe’s policy landscape and future. • Grew the creative function to go full-time on creative and expanded creative team to appoint partner execution agency alongside adding to our existing design team. More details: https://www.linkedin.com/in/jcsmythe/

Key Achievements • Wrote, edited and translated complex, sector-specific information to engaging content. • Oversaw and managed the content development and social media community engagement for one of the world’s leading life science businesses. • Started building Fourtold’s creative services by introducing new creative tactics and solutions.

Key Achievements • Introduced new content and marketing strategies which included Search Engine Optimisation, email campaigns and LinkedIn advertisement.

In charge of creating, organising and realising the marketing campaign accompanying the University’s Careers Fair, including the positioning and branding of direct marketing, advertising, social media marketing and promotional merchandise. Responsible for the design and building of the web-content and appearance of the Department’s new student portal.

Creating content for the Careers Student Portal, Instagram and other digital channels. Developing engaging promotional material and videos. Looking at engaging ways to launch new content and resources to new students at BSU.

• The role of a Creative Director • How to use contemporary trends and campaigns • Managing creatives • Working on Creative briefs • Pitching to clients • Practical exercises working on live briefs from real clients, planning an integrated campaign

Scripted, filmed and edited a 20min documentary assessing the effectiveness of sexual appeal and humour in advertisement, graded at 95%. Created a gorilla-marketing like media artefact raising awareness for human trafficking, graded at 100%.