Janicke Holst Eckbo

Upcast is a leading global social media technology SaaS provider which offers the tools to create, manage and optimise large scale Facebook and Twitter Ad campaigns for global advertisers and media agencies. In October 2014, Upcast was acquired by MediaMath. Upcast will be the first social ads tool to be combined with, and integrated into, a programmatic DSP.

Managed Wikia's international strategic ad partnerships by ensuring that existing partners delivered according to Wikia's revenue goals. This was achieved through sustained strategic support, education & training, technical problem solving, tailored ad solutions / ad policies, etc. Additionally, I created an international revenue projection model that helped me identify high potential markets and bring onboard new ad partners.

The Global Brand Strategy team at Twitter works with the world’s top advertisers to develop strategic and creative marketing solutions that help connect these brands to specific target audiences on the platform. Brand Strategy works on everything from creative uses of promoted products to developing large-scale content programs.