Janina Weigl

Leading and developing a team of Client Success Managers and Campaign Managers. Focus on revenue growth, product diversification, client retention and satisfaction of our key retail partners in central Europe and the Middle East Lead for the global strategic partnership with MediaMarktSaturn for Retail Media. Nurturing the relationship with C-level and key decision makers; driving the conversation to establish needs and priorities. Orchestrating go-to-market of the MMS retail media implementation globally

Project lead and moderator for multi-country research and consumer experience/innovative products Collaborate with partners to generate valuable customer insights, position existing products, and ideate new product concepts Methods include: User Experience Research, Design Thinking Workshops, Focus Groups, Online-, Mobile- , and Ethnographic Interviews, IDIs, Usability Testing Industries include: Consumer Goods, Telecommunication, IT, Finance, B2B, Healthcare, Food & Beverage, Fashion, Media, Tourism

Responsible for monetizing IT-Security software products, cultivating client relationships, and implementing marketing strategies Lead for client portfolio of partners in EMEA region Ensured achievement of KPIs in close cooperation with new and existing partners Developed, localized, and optimized suitable marketing campaigns in alignment with global marketing team Handling and effective usage of marketing budget Creation of marketing and sales plans

Developed and executed marketing and sales concepts for new software products in the digital portfolio (Daily collaboration with partners, budget planning, timeline tracking, reporting and sales performance and result analysis to increase customer acquisition and retention) Responsible for the DCB product. In charge of planning, steering and tracking of commercialization efforts to increase performance Accountable for the overall online appearance and e-commerce strategy of the young people portfolio

Project lead for the marketing team of the internal communication of the B2B portfolio, reconfiguration of the enterprise online channel, external communication and organisation of professional events, implementation of a continuous competitor analysis

Marketing, Consulting