Janina Weigl
Bis 2022, Senior Consultant, IKM GmbH
München, Deutschland
Über mich
Extremely curious by nature, interested in innovation and how digital products transform the way we live, work and interact. Over the past years, I have gained wide experience living in multiple countries around the world, as well as working across different industries. Yet, always with a strong focus on collaborating with partners and looking for new ways and methods, developing, launching and monetizing digital products and trying to envision how these influence and change our daily routine. What makes me happy: trying out new things, brainstorming, working together with partners on innovative approaches and ideas, living in a diverse and international environment.
Werdegang
Berufserfahrung von Janina Weigl
Leading and developing the retail media strategy and execution for our key retail partners in the DACH region to ensure the long-term success and revenue growth by using commerce data and machine learning to target consumers throughout their shopping journey. Responsible for building new, and deepening existing, strategic relationships, as well as driving growth through leveraging data-driven insights, to educate clients and foster new product adoption.
Project lead and moderator for multi-country research and consumer experience/innovative products Collaborate with partners to generate valuable customer insights, position existing products, and ideate new product concepts Methods include: User Experience Research, Design Thinking Workshops, Focus Groups, Online-, Mobile- , and Ethnographic Interviews, IDIs, Usability Testing Industries include: Consumer Goods, Telecommunication, IT, Finance, B2B, Healthcare, Food & Beverage, Fashion, Media, Tourism
1 Jahr und 7 Monate, Mai 2015 - Nov. 2016
EMEA Partner Marketing Manager
Intel Security
Responsible for monetizing IT-Security software products, cultivating client relationships, and implementing marketing strategies Lead for client portfolio of partners in EMEA region Ensured achievement of KPIs in close cooperation with new and existing partners Developed, localized, and optimized suitable marketing campaigns in alignment with global marketing team Handling and effective usage of marketing budget Creation of marketing and sales plans
2 Jahre und 8 Monate, Sep. 2012 - Apr. 2015
Digital Marketing Manager
Telefonica Germany
Developed and executed marketing and sales concepts for new software products in the digital portfolio (Daily collaboration with partners, budget planning, timeline tracking, reporting and sales performance and result analysis to increase customer acquisition and retention) Responsible for the DCB product. In charge of planning, steering and tracking of commercialization efforts to increase performance Accountable for the overall online appearance and e-commerce strategy of the young people portfolio
6 Monate, Feb. 2014 - Juli 2014
Strategic Marketing Telefonica Digital España
Telefonica España
Project lead for the marketing team of the internal communication of the B2B portfolio, reconfiguration of the enterprise online channel, external communication and organisation of professional events, implementation of a continuous competitor analysis
3 Monate, Juni 2011 - Aug. 2011
Global Team
Wunderman
2 Monate, Aug. 2010 - Sep. 2010
Online Marketing und Stipendiatenbetreuung
e-fellows.net
3 Monate, Juli 2009 - Sep. 2009
Management Consulting
Siemens IT Systems Management Consulting
2 Monate, Juli 2008 - Aug. 2008
Praktikant
InCompany
Ausbildung von Janina Weigl
5 Monate, Aug. 2011 - Dez. 2011
Management, CEMS
ESADE Barcelona
1 Jahr und 10 Monate, Sep. 2010 - Juni 2012
CEMS, Management
Wirtschaftsuniversität Wien
6 Monate, Feb. 2009 - Juli 2009
Business
Universidad de Valencia
2 Jahre und 10 Monate, Sep. 2007 - Juni 2010
Internationales Management mit Spanischen Beziehungen
University of Nottingham
Marketing, Consulting
Sprachen
Deutsch
Muttersprache
Englisch
Muttersprache
Spanisch
Fließend
Französisch
Grundlagen