Janine Cushnie

- Addressing potential content partners - Conducting interviews - Creating blog and social media content - Development of promotional campaigns and concepts

- Ensure 2-hour show runs smoothly - Create social media awareness (Facebook, Twitter) of upcoming events and guests - Regular stolenrecords.fm blog contributor under moniker ‘Janini Panini’ - Liaison with callers, contest winners, plus local and international guests and management - Segment presenter/voice-over host of “Sample Snitching” weekly game

- Responsible for managing day-to-day operations including team targets and marketing deadlines - Write clear and concise SEO copy - Oversee and create approx. 89% of B2C technical copy across 7 main categories & sub categories - Creative advertisement copy in the Australian/New Zealand newsletter (reach approx 300,000) - Project managed 2012 Christmas lights digital roll-out of over 170 Christmas light displays, resulting in over $1.2-million in sales over a 3-month period

- Create persuasive B2C product descriptions with SEO keywords, while keeping brand consistency across a number of categories - Research products and functions to ensure detailed and accurate product copy - HTML and Adobe PhotoShop knowledge

- Created media and audience awareness with press releases to both Australian and US media - Organised a created interview opportunities in print, radio, online and street press media in Australia, the US and Canada

- Researched new contacts and updated current media contacts for the AustralAsian Music Industry Directory - Provided international public relations to Australian and New Zealand bands attending the annual South by Southwest Music and Interactive Festival in Austin, Texas (2007) - Organised lectures and teaching opportunities, as well as, adding former Sony/BMG Senior Vice President of International Commercial Marketing to television research databases as a specialist on music industry

- Organised word-of-mouth promotions on behalf of Paramount Vantage, Warner Independent Pictures and Fox Searchlight film studios, ensuring target audience attendance at film screenings - Full-time publicist for the 2006 Toronto International Film Festival; responsibilities included providing support to film studios resulting in successful film entry promotion

Public Relations Advanced Diploma - Graduated with Honours