Jeanine Lee

Develop online marketing and partnership models for international and domestic China market expansion. • Negotiate and establish international business relationships and partnerships for Alibaba.com. • Create training materials and conduct training for colleagues with focus on business development, online marketing, technologies and future trends.

• Expanded domestic dealer network internationally to Australia and Britain. • Developed online network for international dealers and headquarters to streamline logistics and operations. • Further enhanced global online commerce and marketing, incorporating new product lines and marketing channels.

• Developed and established company website and e-commerce platform. • Positioned product’s primary keywords to within the top 3 results at major search engines. • Developed and executed marketing campaigns, established brand recognition, product recognition, and value-added services. • Collaborated with Taiwanese vendor and China manufacturer for product research and development.

Office of Naval Research • Created multimedia stimulus for laboratory research to determine prime methods of indirect human communication under a range of conditions, at the university’s collaborative-environment research laboratory. • Administrated and managed department database. Developed custom intra-department network; utilized PHP and mySQL running on IIS.

Course 501 (Final Level) | Course 401b (Senior Level) | China Business & Law

Human-Computer Interaction | Usability Research and Design | Advertising/Marketing