Jeff Wilsted

Managed the sales function and end-to-end business planning process for HP’s consumer sales through all selling motions at Costco Wholesale, Apple, Fry’s Electronics and Microcenter. Supervised a cross-functional integrated account team comprised of sales professionals, operations, finance, marketing, credit and collections. Achieved revenue targets in excess of $700M annually. Nurtured complex business relationships with key account personnel.

Held multiple positions of escalating responsibility and promotion at HP in various geographical locations. Managed P&L for mobile and wide-format printer product lines. Led business development function for HP’s consumer business in the UK. Led all sales efforts and supervised account sales team for HP at Staples and Quill in the US. Achieved revenue targets in excess of $1.5B annually.

- Responsible for HP consumer channel strategy within the United Kingdom - Negotiated with reseller channel partners (high street retailers, mail order, e-commerce, PC direct) at highest levels - Leveraged knowledge of US consumer market to develop HP UK marketing business practices - Created account management tools for sales teams to more effectively manage overall business portfolio

Participated in product positioning, packaging and new product development, with special focus on creative ideation sessions. Conducted focus group research projects, including analysis and presentation to clients. Analyzed retail POS data for FMCG categories and presented findings.