Jennifer Gorchs

• Interface between Fashion & the German Market Organization for Premium, Sport, Underwear and Kids Brands • Actuals vs. plan comparison to manage the business performance by driving and executing activities to accelerate sales • Closely working together with pricing, onsite as well as the marketing & branding channels to optimize the customer experience and business performance • Monitoring of market-specific fashion trends and competitive activities • Campaign planning input

During my E-Commerce Trainee Program I worked in five different departments to get to know all key areas along the fashion e-commerce value chain, mainly focusing on the German market: - Marketing Intelligence - SEO / Content Marketing - Local Brand Marketing and SOME - Interim Merchandiser for PL/UK - Customer Satisfaction and Operations Management

- Support of the worldwide CRM system rollout - Change management - Communication and engagement planning and execution - Stakeholder management Master thesis: “Co-Branding as Brand Management Strategy: An Empirical Analysis in the Luxury Goods Industry”

- Assistant of the Managing Director for daily operations and overall projects - Preparation of presentations, reports and decision papers for the Managing Director and upper management as well as the related cross-functional coordination of the required contents - Design of market reports for strategic planning and analysis of potential partners for business cooperation - Collaboration with marketing agencies to develop communication materials for different events

- Support of the management reporting with various reports - Preparation of the yearly business plan 2012 - Raising of purchase orders and conducting supplier evaluation - Maintained, updated and improved the Supplier Relationship Management database - Design of an integration concept for new employees

- Applicant selection and personal point of contact for applicants - Organised, executed and post-processed internal and external recruiting events - Redesign of the selection process for the central leadership trainee programme - Controlled and increased the effectiveness of job advertisements - Implemented a consistent global introduction standard for new trainees by providing standardised guidelines

- Teaching Assistant for the courses “Supply and Operations Management” and “Business Co-operation“ - Central contact person for 300 students - Advised the students on lecture-related and administrative issues - Exam preparation & tutorials for the students - Presentation materials for the professor

- Planning and organisation of the one-week international youth exchange on the occasion of the Bundestag ́s Holocaust commemoration. - Budget management and event promotion - Conducted a review of the event “Jugend und Parlament 09” - Support to a senior government official

Sales, customer service & merchandising

Master thesis: "Co-Branding as Brand Management Strategy: An Empirical Analysis in the Luxury Goods Industry” (Final Grade: 1.2)

Marketing, Management, Personal (Final Grade: 1.6)