Dr. Jennifer Hendricks

-Writing and presenting insightful content about industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour -Identifying currently relevant consumer lifestyle topics and related objectives for consumer research in Germany -Designing quantitative consumer surveys to meet those obiectives -Using a wide range of research tools including primary and secondary sources alongside quantitative data analysis

Consumer Lifestyles - Writing insightful content about industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour -Identifying objectives for consumer research and designing quantitative consumer surveys to meet those objectives -Using a wide range of research tools including primary and secondary sources alongside quantitative consumer research

Chair of Service Management and Retailing • Qualitative and quantitative research on consumer behaviour (data collection and analysis) • Publication of research results in international journals and presentation at international conferences • Teaching

Chair of Service Management and Retailing • Qualitative and quantitative research on consumer behaviour (data collection and analysis) • Participation in a government-funded project with the aim to develop innovative service concepts for car dealers to increase consumers’ acceptance of electric cars • Publication of research results in international journals and presentation at international conferences • Teaching

Management and Marketing

Management and Marketing