Catalina Osorio Parra

Strategically leading and driving qualitative and quantitative consumer research for the pharma Industry through AI and social media listening tools to extract valuable insights within the pharmaceutical sector. Offering continuous advisory/consulting services to illuminate the impact of ongoing and future research on enhancing clients' organizational strategies. Overseeing, allocating, and efficiently managing team resources for research projects, ensuring optimal performance and results.

Lead cross-functional teams in developing innovative, consumer-centric insurance products. Coordinate from the market research to the design and testing of new insurance prototypes through, value proposition methodologies, design thinking, and agile frameworks.

Providing strategic consulting services and crafting actionable insights through qualitative consumer research, cultural analysis (ethnography), and innovation consulting for banking, insurance and cultural industries in Colombia

Research in brand communication, attitudes towards brands, intangible brand values, reputation, brand perception, creativity, strategy, consumer anthropology, consumer psychology and market segmentation. Analysis of trends and contemporary phenomena of consumption, training work for the research groups one the faculty, preparation and writing of scientific papers and articles.

Qualitative research focused on architectonic innovation of physical spaces following human needs and its interactions with space addressing issues and reports that pose problems on: public space, furniture, iconic architecture, symbolic constructions on space, representations on historical memory in places and structures, among others.

Strategic consulting specializing in consumer psychology, trend analysis, and cultural insights for organizational development.

Recruiting top talent and promoting employee well-being within the organization. Identifying and attracting high-quality candidates while also fostering a positive and healthy work environment. Leading talent acquisition efforts and implementing wellness programs to enhance employee satisfaction and retention.