Alexander Shmelkov

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Head of Consumer Insights and Marketing Effectiveness, Eastern Europe
Full-time employee in Nurnberg
Nurnberg
Nurnberg
Market research and opinion polling
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Alexander Shmelkov's haves

  • Marketing & Sales
  • Consumer Insight
  • Strategic Marketing
  • Go-to-market strategy
  • Project Management
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Alexander Shmelkov's wants

  • Team Development
  • Brand Building
  • Consumer Insight
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Alexander Shmelkov's professional experience

9 months
03/2019 - to present
Head of Consumer Insights and Marketing Effectiveness, Eastern Europe
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11 months
04/2018 - 02/2019
Head of Consumer Insights, Eastern Europe, Middle East and Africa
GfK
3 years
2 months
02/2015 - 03/2018
Global Product Director, Market Opportunities and Innovation
GfK
Country Product Head, Shopper Insights, MOI
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Client Service Director, FMCG
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Deputy Department Head, FMCG
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Consultant, FMCG
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Senior Researcher, FMCG
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Alexander Shmelkov's educational background

  • 09/2002 - 02/2006
    Volgograd State University
    Sociology, PhD
    Thesis theme: ´Social mechanism of urban economy development´.
  • 09/1996 - 12/2001
    Volgograd State Technical University
    Economics, Bachelor
    DIploma in the filed of anti-crisis management.

Alexander Shmelkov speaks the following languages:

  • English (Fluent)
  • German (Basic knowledge)
  • Russian (First language)

Alexander Shmelkov's interests

  • Philosophy
  • Music
  • Contemporary art
  • Photography
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