Company
Sarah-Jane Bayliss
Basic
Bis 2020, VP Global Marketing, 3D Systems
Zurich, Switzerland
About me
As a strategic global marketing executive, I’m known for driving digital transformation, modernising marketing, global growth, and strategic customer focus for B2B companies. This is an exciting time to be a marketing leader; with powerful MarTech tools, data about our potential customers’ behaviour, and customer-centric strategies, we can maximise marketing ROI. - Spearheading strategic global marketing initiatives spanning APAC, LATAM, and EMEA. - Creating go-to-market strategies that reimagine the “business story” and modernise marketing to deliver ROI and accelerate global growth. - Leading and mentoring a globally dispersed, remote team and overseeing agencies worldwide. - Building sales and marketing teams, establishing organisational structure in a matrix environment, integrating sales and marketing, and aligning operations with strategy.
Timeline
Professional experience for Sarah-Jane Bayliss
2 years and 8 months, Mar 2018 - Oct 2020
VP Global Marketing
3D Systems
Led the marketing organisation from strategy to execution for APAC, LATAM, and EMEA regions as VP of Global Marketing. - Strategy: Created strategy & regional plans with sales, product, and business unit leadership. - Revenue growth: modernising marketing deploying technology, data-driven tools and account based marketing. - Led and mentored remote team of 15+ marketing professionals and oversaw agencies. Expanded responsibility for 30 sales team members for APAC and EMEA.
3 years and 6 months, Sep 2014 - Feb 2018
Vice President (VP), Marketing
Proto Labs
Accelerated sales revenue growth, spearheaded strategic marketing for technology enabled manufacturer. (Revenue approx. €400M) Led shift from U.S. campaign strategy to pioneering regional programs that delivered results within budget. Led 28 team members across digital/PPC, marcoms, public relations, product & field marketing, & sales to drive growth via e-commerce & digital platforms. Fuelled year-over-year growth by building demand pipeline & improving sales conversions.
5 years and 6 months, Jul 2008 - Dec 2013
Director Marketing EMEA
Akamai Technologies
Akamai is a global, USA-headquartered technology company delivering 30% of global web traffic across its distributed cloud optimisation platform; its global revenue grew to about $1.5B during employment there. Delivered over 2X revenue growth for Europe during tenure with effective marketing strategies, execution, and engagement of channel partners. Promoted to manage marketing for EMEA region after strong performance as the fast-growing company's first international employee in Europe.
Languages
English
First language
French
Intermediate