Sarah-Jane Bayliss

Basic

🔎Available for consultancy projects

Bis 2020, VP Global Marketing, 3D Systems

Zurich, Switzerland

About me

As a strategic global marketing executive, I’m known for driving digital transformation, modernising marketing, global growth, and strategic customer focus for B2B companies. This is an exciting time to be a marketing leader; with powerful MarTech tools, data about our potential customers’ behaviour, and customer-centric strategies, we can maximise marketing ROI. - Spearheading strategic global marketing initiatives spanning APAC, LATAM, and EMEA. - Creating go-to-market strategies that reimagine the “business story” and modernise marketing to deliver ROI and accelerate global growth. - Leading and mentoring a globally dispersed, remote team and overseeing agencies worldwide. - Building sales and marketing teams, establishing organisational structure in a matrix environment, integrating sales and marketing, and aligning operations with strategy.

Skills

Leadership
Marketing
Verkauf
Go-tomarket strategic planning
Directing & Executing Campaigns
Client Relations.
International Business
Presentations
Budgeting
Market Analysis
USA
Revenue
Region
Sales & Marketing Management
Technology
Customer care
Excel
Globalisierung
Online Marketing
Digital strategy
Digital Content Creation
Digitale Transformation
Revenue generation
Demand Management
Data Analysis
Business strategy
Marketing & Sales
International experience
International Management
International Relations
Internet Marketing
strategy & leadership
sales and marketing management
Vertrieb
Geschäftskontakte
Selbstständigkeit
Englische Sprache

Timeline

Professional experience for Sarah-Jane Bayliss

  • 2 years and 8 months, Mar 2018 - Oct 2020

    VP Global Marketing

    3D Systems

    Led the marketing organisation from strategy to execution for APAC, LATAM, and EMEA regions as VP of Global Marketing. - Strategy: Created strategy & regional plans with sales, product, and business unit leadership. - Revenue growth: modernising marketing deploying technology, data-driven tools and account based marketing. - Led and mentored remote team of 15+ marketing professionals and oversaw agencies. Expanded responsibility for 30 sales team members for APAC and EMEA.

  • 3 years and 6 months, Sep 2014 - Feb 2018

    Vice President (VP), Marketing

    Proto Labs

    Accelerated sales revenue growth, spearheaded strategic marketing for technology enabled manufacturer. (Revenue approx. €400M) Led shift from U.S. campaign strategy to pioneering regional programs that delivered results within budget. Led 28 team members across digital/PPC, marcoms, public relations, product & field marketing, & sales to drive growth via e-commerce & digital platforms. Fuelled year-over-year growth by building demand pipeline & improving sales conversions.

  • 5 years and 6 months, Jul 2008 - Dec 2013

    Director Marketing EMEA

    Akamai Technologies

    Akamai is a global, USA-headquartered technology company delivering 30% of global web traffic across its distributed cloud optimisation platform; its global revenue grew to about $1.5B during employment there. Delivered over 2X revenue growth for Europe during tenure with effective marketing strategies, execution, and engagement of channel partners. Promoted to manage marketing for EMEA region after strong performance as the fast-growing company's first international employee in Europe.

Languages

  • English

    First language

  • French

    Intermediate

Wants

Eine neue Herausforderung im Marketing in Deutschland oder in der Schweiz. Seeking a new opportunity in Germany and Switzerland.

Interests

Running & Outdoor fitness
Business & Marketing
Healthy lifestyle & personal development

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