Jim Hennessey

Marketing strategy and brand development consultant for venture projects, incubator launches and emerging small businesses. Develop and implement brand cultivation strategies, advertising programs and media placement, direct marketing, event management, and outbound telemarketing programs. Specialize in word-of-mouth, non-traditional and experience-based marketing strategies.

Lead marketing and communications strategist for Fortune 100 company's commercial operations across a 12 state region. Designed, developed and executed marketing and brand strategies. Directed advertising, lead generation and relationship initiatives from business rules to creative development and execution. Responsible for product/service development, pricing, marketing budgets, events and public relations. •

Contract position managing brand advertising, promotions and public relations for Gaylord Entertainment's Ryman Auditorium, Grand Ole Opry and other entertainment venues. Responsible for increased consumer ticket sales and brand awareness of facilities and programs. Evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. Manage and direct creative and communication processes and agencies for entertainment venues.

Developed relationships with new and existing corporate partners and provides information to maximize promotional exposure and value. Created promotional strategy and programs for corporate partners including Pepsi, Budweiser, First American Bank and Southwest Airlines. Created and managed consumer retail promotions that increased sales of partner products and achieved team awareness objectives. Coordinated team-related radio and television advertising and media promotions.

Planned major events, concerts and media programs for several Hard Rock Cafe units. Coordinated HRC Grand Opening events in Nashville, Myrtle Beach, Niagara Falls and Key West. Coordinated activities to advertise and promote Café’s and impact customer traffic and sales.

Coordination of promotional events for theme park and movie studio complex and Nickelodeon television production facility. Assisted in providing a positive organizational image to the general public, guests, shareholders and the community. Prepared press releases and articles.

Handled media inquiries, prepared and distributed press releases and articles and assisted with media events

Minor in Communications