Natalia Gonzalez

As part of the fund raisers volunteers team, I've been supporting the institution looking for the resources EDS needs to implement each expedition with no risk. I've done it throught my personal and professional contacts I did along my career. The other way I've been working for is regarding to applying to some special national and international opportunities offered by embacies and private companies that have a social foccus

. In less than three months the Brand Strategy Plan was defined and approved, aligned to global, regional and local drives in order to support G4S new business positioning in Brazil. . Market studies development in order to acquire other companies and launch new products and services to make G4S stronger in Brazilian Market compared to the main competitors. . Cross functional leadership for the global operational studies focusing on business efficiency and transformation.

Development of strategies for repositioning of the Group into several communities of interest (class entities, media, opinion makers, customers/users, corporate customers and physicians). Study and implementation of web/social media monitoring system focused on improving information/social services (health incentive), brand and organization image. Study and redefinition of new business (pharmacy card and health club benefits).

Responsible for developing projects for U.S. and Latin American companies (e.g. Alpina – Dairy Products/Colombia and Wendy´s Arby´s International - Fast Food/U.S.) interested in entering the Brazilian market. Realize macro-economic scenario studies, consumption and consumer trends, retail, channels, competition, pricing, communication, etc. Besides that, as part of my job, I analyze the strategic

Part of theExecutive Board, responsible for evaluating and defining, along with the Chairman of the Board, all critical points needed for the company health growth. Responsible for the following areas: Strategic Planning, Marketing, CRM, Advertising and Promotions, Competitive Intelligence System and Endomarketing. Definition of Strategic Marketing Planning for all company businesses (Rent a Car / Franchise, Fleet Management and “Used Cars Retail”).

Introduction of modern marketing tools for portfolio analysis and performance of products line, along with a reorganization of trade policies in the most important distribution channels. The consulting firm Bain&Company supported this work. Marketing and sales planning for national and international markets - definition of business positioning, product mix, sales strategies and policies for the several distribution channels, feasibility assessments and sales volume projections.

Definition of all marketing plan of the institution, guiding all actions to reposition the brand Einstein (market / endomarketing / commercial), which directly affected in the results of the hospital occupancy rate, reaching the limit of 75%. Training and management team, including press area, besides acted as a spokesperson and teaching in events and educational institutions in the health area, respectively (Hospital / COPPEAD / São Camilo).

Establishment of sales and marketing strategies with International Key Accounts from fast food, entertainment and at-work channel. Lead the negotiation process in order to close exclusive deals/contracts and develop marketing plans to increase sales volume and profitability. Relationship with the Coca-Cola Divisions of U. S., Latin America and Europe..

Conducting research, brand repositioning, launch new advertising campaigns and developing new products and services based on market researches, such as Amil Rescue Service and Drugstore business.

Attending to the several areas of product (Coca-Cola/Fanta/Sprite/Diet Coke) with the aim of developing advertising campaigns, promotional and POP material. Also worked in partnership with the creative area to adapt pattern material.

Business Administration

Advertising