Joachim Ravoth

Brandmelder is here to help you brand your business for the digital age. Our team of digital strategists believe that innovation and technology are at the forefront in changing the perception and behaviour of your audience. Our focus is to help you identify which digital platforms, technology and social networks are best suited to build touch points with your customers. We offer comprehensive digital services, including digital marketing strategy, social selling, digital marketing programs.

Managed all marketing and communications of $50 million expansion campaign - York Region’s largest fundraising campaign. Designed and executed 3 year marketing plan including 4-digit budget for offline, online, out-of-home, social media and public relations. Reported to CEO & managed internal staff and 10 plus vendors. Ensured that over 80% in Markham and beyond heard about the largest fundraising campaign in York Region.

Led all aspects of B2B marketing across Canada. Responsible for 4 business categories including real estate with homeTrader.ca, general merchandise brands with BuySell.com and the AutoTrader.ca brand. Managed a team of 4 employees, numerous cross-functional teams and agencies 10 plus supplier relationships. Accountable for a 6-figure marketing budget.

Led all aspects of B2B marketing that generated in excess of 14,000 sales leads a year and a sales increase of $12M. Accountable for a $2.5M annual marketing budget; developed marketing strategy for multiple market segments and companies. Launched over 20 marketing campaigns for new products in the North American market with sales in excess of $12M in year three. Conducted market research ensuring a targeted launch. Developed and executed targeted marketing campaigns, lead channel systems for multiple seg

Managed an inter-agency team of five people to strategize, manage and flawlessly execute the account needs for BMW’s MINI business in Canada. Managed a multi-million budget that included TV, OOH, print, online, retail, DM, CRM, events and sponsorships. The result was a sales increase by 25% over previous year-by-June 2003. Canada was a leader not only in sales, but in ideas with its Mini cage, billboard advertising and unique TV spots.