João Bernardino

- Conduct data exploration for the purposes of segmentation, outreach, and understanding of the users for Community, Marketing and Commercial support - Monitor and track Community activity through advanced analytics and report on the effectiveness of strategies and campaigns. - Product Manage creation of Marketing Landing pages involving both dynamic and static content - Develop targeted marketing campaigns for Advisors and active users through email marketing, social media and offline marketing

- Support on all targeted projects in alignment with the Community Strategy (Pillars of Community: Vision, Education, Commercial support and Feedback Loop) - Implement Community/Marketing strategy by coordinating efforts with Product Development, Commercial, PR/Communications and Marketing teams - Implement targeted outreach campaigns for the growth and health of the Community Program - Provide administrative support for Community Strategy Manager

- Assist the Community Strategy Manager in developing and executing the Advisor Program Strategy - Track and analyse KPI's

• Manage the SMU (Special Make Up) category • Development of a new strategy for account exclusives models, providing a better integration in the overall BU Running inline strategy, satisfying efficiency and financial requirements • Regular meetings with design and development regarding new and existent products. • Interacting directly with markets and key accounts in order to satisfy their market needs and support them with the most adequate product marketing practices