Jocelyn Völzer

⋅​ ​ Manage multiple clients on paid search, shopping ads and paid social independently (Clients: Gordon Rush, Ankari Floruss, Blake McKay, Komuso and Ziften - cybersecurity). ⋅​ ​ Develop powerful marketing funnels for each client and execute across all digital media platforms to maximize the performance. ​⋅​ ​ Ensure retention and growth of each client through consistent high-level management of accounts and opportunity analysis.

⋅​ ​Developed paid media recommendations to maximize performance and managed client relationships across several agencies (American Crew, Schwarzkopf, Guthy-Renker and Sennheiser). ⋅ Built digital strategy and ​executed social campaigns fueled by consumer insights and in depth analysis, leading to community growth and increasing engagement and fan acquisition.

⋅ Managed large-scale paid search campaigns with $10 MM annual budget per client to develop digital marketing strategy. ⋅ Communicated with vendors to develop marketing plans and strategy, and presented monthly/ quarterly analysis to clients (La-Z-Boy, Mandalay Bay, ARCO, DOLE and Honda). ⋅ Created audience segments with data management platform (DMP) and developed programmatic buying with lookalike audiences for La-Z-Boy.

⋅ Manage over 15 PPC accounts simultaneously on Google AdWords, Yahoo!/Bing, Facebook, and develop the conceptualization of campaigns, ad group structure, keyword lists and ad copy for all of SEM. ⋅ Develop and optimize online campaigns on Google AdWords and Microsoft AdCenter, including Search, Display, Remarketing, PLA(Product Listing Ads), reporting & landing page optimization and Dynamic Campaigns.