Jörg Wurdak

Deployment of Nokia Siemens Networks Pricing Strategy. Competitor Pricing analysis with focus on Chinese vendors, development of counter strategies and coaching of Pricing community. Main Achievements: Simplification of Product Pricing Structure / Significant enhancement of NSN SW share / Introduction of Value based Product Pricing Process / Company wide adjusted price list aligned to observed market windows.

Definition of NSN Pricing System and execution of NSN pricing merger. Creation of NSN pricing guidelines and coaching of Product Management and Pricing Managers. Responsible for Competitor Intelligence of Mobile Core Pricing. Strategic Pricing Consultant for Mobile Core Product Pricing. Executive member in NSN Software Business Push Program

Key Siemens liaison manager for Vodafone global and Siemens User Group Operation and Maintenance. Achievement of integrated Product Planning based on business case, time to market and quality in coordination with sales, system engineering, development, operations and marketing. Product Management for for Siemens ATCA based core evolution strategy including Marketing and communication with key customers and Siemens Mobile leadership team. Competitor Analysis and reflection to development roadmaps.

Representative in international fairs (e.g. CeBit, Mobile World Congress Cannes). Speaker in international Conferences, achievement of outstanding speaker ratings. Chair of Internal Product Planning group for Operation and Maintenance (OAM). Market analysis of key features (e.g. Location services), management approval and release planning

Development of System Upgrade Procedures for Mobile Switches including Customer acceptance and Worldwide pilots in life networks. Introduction of Quality KPI for System Upgrade. Project lead for year 2000 compatibility in mobile networks.

Development and introduction of automated type acceptance tools. Technical assistance center for mobile core networks