Jonathan Genovard

Berufserfahrung von Jonathan Genovard

• Bis heute 5 Jahre und 3 Monate, seit Apr. 2019

  Customer Lifecycle Manager

  Blacklane

  Scaling LTV, activation, retention, engagement and resurrection by planning and executing the roll-out of Automated Segmented Lifecycles for Blacklane global user base via triggered, scheduled and personalized multi-channel campaigns (email, push, In-app, content cards) based on the insights of data mining exercises and the iteration of testing frameworks. Blacklane is a global chauffeur service marketplace (web/app) with 400+ employees.

• 9 Jahre und 3 Monate, Jan. 2010 - März 2019

  Brand & Product Manager

  Genovard Brand Studio

  Define and develop digital strategies combining design, marketing, content and technology to create relevant brand experiences for client portfolio and own projects. *Genovard is a cross-functional team that design brand stories for the digital age.

• 7 Monate, Nov. 2017 - Mai 2018

  Digital Product Marketing Consultant

  Imotics

• 1 Jahr und 5 Monate, Juni 2016 - Okt. 2017

  Product Marketer & CRM Lead

  adviqo GmbH

  Responsible for implementing Braze, a multi-channel Engagement Automation Tool: email reputation, attributes, events and triggers to further plan and execute the overall retention strategy in order to scale the customer journey touchpoints performance by implementing and continuously optimizing the automated multi-channel Lifecycles (email, push, in-app, content cards).

• 1 Jahr und 1 Monat, Jan. 2013 - Jan. 2014

  Co-Founder

  REPRESENTANT

  Export & Import Opportunities • Introduction of international quality products in german market. • Sales strategies. • Building partnerships • Solutions for client´s needs. • Account managment. • Customer relations managment. • Research of german market opportunities. • Press communications. • Promotion strategies.

• 7 Monate, Juni 2012 - Dez. 2012

  Marketing & Visual Communications

  RPA-PR

  Taking care of Spanish-German Market deals. Creating Media Campaigns for different clients. Developing Sales & Marketing Strategies. Promotion & Design direction of digital Guide Tour. Supporting Media & Branded content. Writing & Publishing press releases. Online Marketing & Visual Communications. Generation of new clients & advertisers.

• 7 Monate, Sep. 2011 - März 2012

  Product Public Relations

  Gameforge

  Writing & Publishing press release texts. Supporting PR team in product presentations. Market analysis and research. Generated new development deals and contacts. Taking over own projects, such as: -Content marketing. -Social media strategies. -Collaboration with Universities.

• 4 Monate, Sep. 2009 - Dez. 2009

  Creative Coywritter

  Tiempo BBDO

  TV, radio & press script-writing. Creative strategy development. Brands I have worked with: Nestlé, Bayer, Pepsico, Lay´s, Cheetos, Roca, …

• 4 Monate, Juni 2007 - Sep. 2007

  Journalist

  TV Mallorca

  Interviews. Manage content. Research of news. Filming & editing.

• 4 Monate, Jan. 2007 - Apr. 2007

  Creative Director Assistant

  Al Punto

  Conceptual research. Online Marketing. Creative Writing as a brand to consumer. Brands I have worked with: KIA motors, Holyday Inn, Farmer Jones, Taco Bell…