Jose Luis Robayo

Designing and implementing corporate sustainability initiatives for IT services

• Incorporated content plan to the marketing campaigns “In der Welt zu Hause” and “Hola Diversidad!”. • Deducted 15% budget expenses, while significantly surpassing creation of the weekly content. • Standardized rapports of leads-generations and KPI’s by monitoring interactions and google analytics. • Capitalized +6000 new digital users and newsletter subscribers by the creation of relevant content in one year. • Pioneered decentralized system of sustained content and storytelling development.

• Created digital strategy and visibility plan of the brand with main focus on the B2B channel. • Instituted website by executing web development tools and languages, such as, HTML, Java and leveraging Front/Back End assistance. • Designed potential customers database and logistic optimization. Gathered SEO/SEM plan according to the yields of every potential segment. • Negotiated projects worth up to >USD$140.000 by lowering costs and finding longer guarantee materials.

• Orchestrated marketing research techniques focused on customer’s behavior by sizing qualitative and quantitatively their reactions in product’s direct performance. • Detailed rapport structure able to show insights and opportunities of product development, while standardizing the catching data process through the use of SPSS and STATA. • Updated potential segment database by classifying them aspirational and demographically, according to the surveys of past and currents performance studies.