José Ramón Aburto Campeas

In charge of business growth via dealer network and key accounts development. Focused on achieving Dickies annual sales and improving brand distribution levels in Mexico. Report to Mexico & Central America’s VP and General Manager of Sales and Distribution.

Apparel Business Leader. Coordinating following areas: Sales, Marketing, Technical Service, Customer Service, Product Supply/Logistics and Finance. Business management under MBM® philosophy. Report to North America Sales Director.

Mexico Sales leader managing the Levi’s and Dockers brands. Report to General Manager.

Commercial Director- Report to General Manager (2004-2005). •Department Stores, Club Stores and Wholesalers Channels strategy design and operation (new item introductions, promotional plans/activities, sales/marketing strategies, key negotiations and product delivery service levels improvement among others). •Managing account’s and channel P&L´s. •Annual revenue: $60MUSD. Associate Director & CBD Team Leader- Report to Sales & CBD Vice Presidents (2002-2004). •Managing Mexico´s key accounts commercia

Managing 21 Distribution Centers (35% of PANAMCO Bajio`s annual sales of $330MUSD), 980 employees, a 525 delivery unit fleet as well as the On-premise and Vending operations. Report to Distribution General Manager. As part of company’s executive training program, supported Bajio´s Region Operations management, supervising all business areas (Sales, Distribution, Manufacturing, Finance, HR and Quality Control). Total headcount +6,500 employees. Anual sales $900MUSD. Report to Operations Vice President

Managing strategic negotiations and business with Telcel --the largest Motorola CSS customer in Latin America. Report to Commercial Director. •Improved Motorola´s sales reaching a significant dollar sales growth: from $80MUSD to $240MUSD; driven by the implementation of a new commercial and operations model based on the introduction of new technology products, advertising plans and by actively incorporating the technical service and logistics teams. •Incorporated new distribution channels.

Managing the Sales organization development trough effective recruiting programs and targeted training programs. Report to Sales Director and Latin America RT&D Manager. Developed and executed strategic sales and merchandising plans targeting all trade types to improve company’s sales volume, market share and in-store presence for the most important business sector in the company. Report to Associate Director. Club Stores Mexico Team Leader managing this trade channel’s development in Mexico.