Santiago Giménez Utiel

I am currently analyzing new professional opportunities where I can deliver results and add value to your business. In the meanwhile I am helping organizations providing them with my consultancy services developed through my experience in Sales, Marketing, Retail, Supply Chain and Management.

Development of a €250 M business through Management of the sales team, optimization of the Organization, definition of Processes and continuous improvement of Sales Operation Systems. ➢ Key Achievements: • Constantly winning new clients • Changing the sales team attitude • Implemement an efficient lead generation process • Define market strategies to gain clients in key markets

Developing a €100 M business through creative relationships with european strategic clients. Managing and motivating a network of 15 Commercial Directors in Iberia (total european team: 22). ➢ Key Achievements & Main Responsibillities: • Alignment with varying levels of customer decision makers • Developing long-term strategies • Pro-actively developing business • Strategically planning to enable high levels of ROI • Identifying global customer requirements • Understanding Customer Structures •

€ 30 M turnover - 14 people. Commercial reorganization. Change management. ➢ Key Achievements & Main Responsibillities: • Managed the project of total commercial reorganization through the analysis of company's organization, procedures and management operation systems • Implemented actions to change the organization's culture focusing on continuous improvement • Organization improvement • Processes improvement • Management operation systems improvement • Definition of strategies

€ 150 M turnover - 22 people in Spain and France. Creating the Budget and achieving its objectives through the Commercial Policy. Management of the sales-force. Clients management national & export (presentations, promotions, new products) Marketing strategies. ➢ Key Achievements & Main Responsibillities: • Redefined commercial activity • Launched actions to improve profitability • Created a new system of business monitoring • Developed business through a new Commercial Policy

€ 100 M turnover - 24 people. Creating the Budget and achieving its objectives through a Commercial Policy. Management of the sales-force. Clients management presentations, promotions, new products) Marketing strategies. ➢ Key Achievements & Main Responsibillities: • Launched two strategic businesses in Spain • Managed an international joint-venture • Created first Marketing Department of Bonduelle's Retail Division • Developed the International Segmentation Project of Bonduelle brand

€3 M Marketing Budget - 3 people. Creating the Marketing Plan. Promotions (consumer and trade), communication (TV & press), product development and pricing. Presentations (clients and sales force). Management of the marketing team. ➢ Key Achievements & Main Responsibillities: • Implemented Bonduelle brand re-launching • Developed different Consumer Promotion campaigns • Launched first National Trade-Marketing Plan • Launched several European products

Company training: IBM France (Paris) - 6 months. Focus on Consumer Marketing, Industrial Marketing and Management.

Company training: Andersen Consulting-Accenture (Madrid) - 6 months. Focus on Consumer Marketing, Industrial Marketing and Management.